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All Journal Jurnal Kabar Masyarakat Global Leadership Organizational Research in Management
Rizkha Maulana
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Usaha Ekonomi Produktif Bagi Masyarakat Gampong Lueng Kecamatan Jangka Rizkha Maulana; Rizky Maulana; Karimi Karimi; Nelly Nelly; Mena Sari; Zalikha Zalikha; Ashari Efendi; Novrihan Leily nasution
Jurnal Kabar Masyarakat Vol. 1 No. 3 (2023): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i3.584

Abstract

Desa Gampong Leung terletak di kecamatan Jangka yag sangat terkenalnya hasil produksi berupa tudung saji atau kerajinan sange aceh. Pengabdian ini bertujuan untuk meningkatkan hasil usaha menjadikan masyarakat sebagai ekonomi produktif dalam menjalankan bisnisnya. Penulis melalukan kegiatan berupa pendampingan sebagai usaha untuk meningkatkan ekonomi masyarakat desa Gampong Leung Kecamatan Jangka Kabupaten Bireuen. Kegiatan pelatihan dan pendampingan. Dari hasil pelatihan masyarakat desa Gampong Leung mampu membuat tudung saji/ sange dalam bentuk bentuk yang unik. Sehingga menarik konsumen untuk membeli.
Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Budi Market Zuriani Ritonga; Rizkha Maulana; Karimi Karimi; Sutoyo Sutoyo; Hayanuddin Safri
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.772

Abstract

This research aims to determine the influence of brand image and price on customer satisfaction at the Budi Market Store. The sample used in this research was 100 customers of Toko Budi Market. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Budi Market Store. Based on the test results, Fcount 84.222 > Ftable 2.70, it can be concluded that the brand image and price variables simultaneously influence customer satisfaction when purchasing products at the Budi Market Bireuen Store.
Co-Authors Ashari Efendi Hayanuddin Safri Karimi Karimi Mena Sari Nelly Nelly Novrihan Leily Nasution Rizky Maulana Sutoyo Sutoyo Zalikha Zalikha Zuriani Ritonga