<![CDATA[Entrepreneurship is an important factor in the economic development of a country. To increase the number of entrepreneurs, it is important to understand what factors can encourage a person to intend to establish a business. This study focuses on assessing the direct effects of self-efficacy and family support on entrepreneurial intentions in Generation Z in Jepara as well as the indirect effects of Entrepreneurial Attitudes on the relationship between these three things. This study uses a survey design with a sample of 384 Generation Z in Jepara. analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study found that self-efficacy had a significant positive effect on entrepreneurial intentions in Generation Z in Jepara. In addition, a significant influence was obtained between entrepreneurial self-efficacy on entrepreneurial intention and entrepreneurial attitude as a moderation variable. Meanwhile, for the variable of Family Support does not affect the entrepreneurial intention of generation Z Jepara, entrepreneurial attitudes are also not proven to be able to moderate between family support and entrepreneurial intentions.]]>
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