Pengabdian Seni
Vol 1, No 1 (2020): MEI 2020

Penyuluhan Pembuatan Video Profil Desa Bedoyo

Andi Haryanto (Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta)



Article Info

Publish Date
21 Dec 2020

Abstract

Desa Bedoyo memiliki potensi seni tari, karawitan, campursari, dan kerajinan yang memerlukan publikasi sebagai bentuk branding desa. Pembuatan video profil dirasa sebagai bentuk medium yang paling representatif untuk mendokumentasikan potensi budaya Desa Bedoyo.Penyuluhan ditujukan untuk mengenalkan pembuatan video kepada warga, meningkatkan keterampilan warga dalam pembuatan video secara mandiri, dan menghasilkan video profil yang berdaya jual. Video profil dikemas dengan tampilan yang modern, tetapi tidak kaku sehingga menarik untuk ditonton dengan  gaya penceritaan “video branded content”. Meski video profil belum terselesaikan, materi yang telah diberikan: potensi desa, ide cerita video, pembuatan script, pengetahuan storyboard, diharapkan dapat menjadi bekal untuk secara mandiri menyebarkan informasi desa melalui berbagai media. Bedoyo Village has plenty cultural potential ranging from dances, Javanese traditional instrument (karawitan), and handcrafts which are in need of publication for the village’s branding. A profile video is considered as the most representative medium to document Bedoyo village potentials. This workshop is aimed to introduce the art of videography to the community to increase their skill in independently developing their own profile video and publishing an appealing village profile video. The profile video will be told in a modern narrative, free from astute formality so that it will generate more interest to the public through the “video branded content” narrative. Although the video itself is not completed just yet, through the materials distributed to the community: village potentials, story ideas, script writing, storyboard making, it is hoped that these will be the foundation for the society’s creativity and independence in making and distributing useful information through various media.

Copyrights © 2020






Journal Info

Abbrev

JPS

Publisher

Subject

Education

Description

Jurnal Pengabdian Seni is a journal published by Institute of Research and Community Service, Indonesia Institute of the Art Yogyakarta. Published for the first time in 2020, Jurnal Pengabdian Seni is a journal of community service activities that have never been published both in the form of online ...