JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Vol 9, No 4 (2024): November, I Special Issue on "Educational design research for human beings learn

The Effect Of Product Innovation And Price On Competitive Advantage In Umkm Ayam Geprek In Bireuen

Maulana, Rizkha (Unknown)
Zuhra, Fatimah (Unknown)
Murniyanti, Sri (Unknown)
Karimi, Karimi (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This study aims to determine the effect of product innovation and price on competitive advantage in UMKM of geprek chicken in Bireuen. This type of research is quantitative associative descriptive research by distributing questionnaires to 87 respondents, while the population used in this study were consumers of Ratu geprek chicken. The data analysis tool used in this study used SPSS, Multiple linear regression analysis, hypothesis testing using partial significant test (t-test), simultaneous significant test (F-test), and determination coefficient testing (R2). The results showed that product innovation and price had a positive and significant effect on competitive advantage both simultaneously and partially.

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Journal Info
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Website

Abbrev

sejarah

Publisher

Universitas Syiah Kuala

Subject

Humanities Education Social Sciences

Description

The journal publishes writings on (1) History Education; (2) History of Education; (3) Social Sciences; (4) Social Sciences Education; (5) Sociology Education; (6) Economi; (7) Social Economi; (8) Law, (9) History of Military; (10) Philosophy of History; (11) Historiography; (12) Humanities; (13) ...