JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Vol 9, No 4 (2024): November, I Special Issue on "Educational design research for human beings learn

The Influence Of Digital Marketing And Information Quality On Purchase Decisions In Zona Nyaman Caf

Mulyadi, Mulyadi (Unknown)
Zalikha, Zalikha (Unknown)
Ariska, Emalia (Unknown)
Yusuf, M (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

The purpose of the study was to determine the influence of digital marketing and information quality on purchasing decisions. The design of this study was quantitative descriptive by selecting a sample of 100 visitors to the Caf Zona Nyaman in Bireuen Regency. The results of the study prove that digital marketing and information quality partially, positively and significantly influence consumer purchasing decisions at the Caf Zona Nyaman, and the highest variable that has an influence is information quality.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Website

Abbrev

sejarah

Publisher

Universitas Syiah Kuala

Subject

Humanities Education Social Sciences

Description

The journal publishes writings on (1) History Education; (2) History of Education; (3) Social Sciences; (4) Social Sciences Education; (5) Sociology Education; (6) Economi; (7) Social Economi; (8) Law, (9) History of Military; (10) Philosophy of History; (11) Historiography; (12) Humanities; (13) ...