Sustainable Organisational Identity In State Higher Education Institutions

Shinta Ratnawati (Faculty of Economics, Tidar University, Magelang)
Amin Wibowo (Faculty of Economics and Business, Gadjah Mada University, Yogyakarta)
Rr. Tur Nastiti (Faculty of Economics and Business, Gadjah Mada University, Yogyakarta)
Sari Sitalaksmi (Faculty of Economics and Business, Gadjah Mada University, Yogyakarta)

Jurnal Manajemen
Vol. 28 No. 3 (2024): October 2024

This research examines the antecedent, consequence, and moderating factors for sustainable organisational identity. Specifically, based on the Resource View Theory, this research aims to examine the effects of anthropomorphism and agile leadership on sustainable organisational identity, the effect of sustainable organisational identity on competitive advantage, and the moderating effect of planned organisational change between sustainable organisational identity and competitive advantage. The sample was 74 state universities in Indonesia. Variable measurement uses questionaries. Data analysis uses path analysis. Based on data analysis, anthropomorphism positively affects sustainable organisational identity in state higher education institutions. Second, agile leadership positively affects sustainable organisational identity in state higher education. Third, sustainable organisational identity positively affects competitive advantage in state higher education institutions. Fourth, planned organisational change strengthens the positive effect of sustainable organisational identity on competitive advantage in state higher education.