JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024

THE INFLUENCE OF PRODUCT QUALITY AND SERVICESCAPE TOWARDS CUSTOMER SATISFACTION AT KOPI KOPI CAFÉ MANADO

Rattu, Kezia (Unknown)
Lapian, S.L.H.V Joyce (Unknown)
Saerang, Regina Trifena (Unknown)

Article Info

Publish Date
14 Nov 2024

Abstract

This study examines the impact of product quality and servicescape on customer satisfaction, focusing on the mediating role of customer satisfaction. The findings indicate that both product quality and servicescape significantly influence customer satisfaction. Enhanced customer satisfaction is associated with high product quality and an appealing servicescape. The study concludes that improving these aspects can lead to higher customer satisfaction at Kopi Kopi Manando Café.   Keywords: Product Quality, Servicescape, Customer Satisfaction

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Journal Info
JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Website

Abbrev

emba

Publisher

Universitas Sam Ratulangi

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...