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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rattu, Kezia
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Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT QUALITY AND SERVICESCAPE TOWARDS CUSTOMER SATISFACTION AT KOPI KOPI CAFÉ MANADO Rattu, Kezia; Lapian, S.L.H.V Joyce; Saerang, Regina Trifena
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.58853

Abstract

This study examines the impact of product quality and servicescape on customer satisfaction, focusing on the mediating role of customer satisfaction. The findings indicate that both product quality and servicescape significantly influence customer satisfaction. Enhanced customer satisfaction is associated with high product quality and an appealing servicescape. The study concludes that improving these aspects can lead to higher customer satisfaction at Kopi Kopi Manando Café.   Keywords: Product Quality, Servicescape, Customer Satisfaction
Co-Authors S.L.H.V Joyce Lapian Saerang, Regina Trifena