JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol. 8 No. 2 (2024): November 2024

The Influence Of Human Resource Management, Sales Management, And Strategic Management On Employee Work Productivity And Its Implications For Enhancing Enterpreneurial Spirit In Smes In The Tangerang Region

Wahyudi, Wahyudi (Unknown)
Erlangga, Heri (Unknown)
Arifin, Yusuf (Unknown)
Fikdawati, Ria (Unknown)
sunarsi, Denok (Unknown)



Article Info

Publish Date
25 Nov 2024

Abstract

This quantitative research investigates the influence of Human Resource Management (HRM), Sales Management, and Strategic Management on employee work productivity and its implications for enhancing the entrepreneurial spirit among Small and Medium Enterprises (SMEs) in the Tangerang region. The study employs a descriptive and associative approach, using survey methods to collect data from 150 SME employees in Tangerang. The findings reveal that effective HRM practices significantly enhance employee productivity by fostering a supportive work environment and continuous professional development. Sales Management strategies are shown to improve productivity by optimizing sales processes and customer relationship management. Strategic Management practices, including clear goal-setting and resource allocation, further boost employee productivity. Moreover, the research demonstrates that increased productivity positively impacts employees' entrepreneurial spirit, encouraging innovation and proactive business initiatives. The study concludes that integrated management practices are crucial for improving both productivity and entrepreneurial tendencies within SMEs.

Copyrights © 2024






Journal Info

Abbrev

JMIL

Publisher

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...