Jurnal Bisnis Inovatif dan Digital
Vol. 1 No. 4 (2024): Oktober : Jurnal Bisnis Inovatif dan Digital

Analisis Pengaruh Customer Relationship Management (CRM) Terhadap Customer Satisfaction dan Customer Loyalty : Studi Pada Pengguna Dompet Digital Go-Pay Di Pekalongan

Laelatul Maulida (Unknown)
Wenti Ayu Sunarjo (Unknown)
Rengga Kusuma Putra (Unknown)

Article Info

Publish Date
17 Oct 2024

Abstract

This research aims to determine the effect of Customer Relationship Management (CRM) on Customer Satisfaction and Customer Loyalty on the Gopay e-wallet in Pekalongan and its surroundings. This type of research is quantitative with a purposive sampling technique using a questionnaire distributed to 50 Gopay users in Pekalongan and surrounding areas. This research uses multiple regression analysis methods, classical assumption tests, t tests, and R2 square tests, using SPSS V.20. Partial test results show that Customer Relationship Management has a positive and significant effect On Customer Satisfaction and Customer Loyalty.

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Journal Info
Jurnal Bisnis Inovatif dan Digital
Website

Abbrev

JUBID

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...