Jurnal Ekonomi Bisnis dan Kewirausahaan
Vol. 1 No. 6 (2024): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)

EDUPRENEURSHIP 5.0: KULINER TASIKMALAYA UNTUK GENERASI DIGITAL

Eva Alawiah (Unknown)
Risbon Sianturi (Unknown)
Irma Siti Anisa (Unknown)
Nizza Nadya Rachmani (Unknown)
Elsakira, Lena (Unknown)



Article Info

Publish Date
30 Dec 2024

Abstract

This study discusses the concept of "Edupreneurship 5.0" in the context of the culinary industry in Tasikmalaya, West Java, which faces challenges and opportunities in the era of Industry 4.0 and Society 5.0. Edupreneurship 5.0 integrates advanced technologies, such as artificial intelligence and the Internet of Things (IoT), with entrepreneurship education to shape a generation of young people who are innovative and adaptable to the developments of the global market. Using a descriptive qualitative approach and a case study of the TO Mughni rice business, this research collects data through interviews and documentation to analyze the business background, capital, profits, employee management, and marketing strategies. The findings show that the entrepreneur has been able to survive and grow in a competitive environment by implementing efficient management strategies and utilizing digital platforms for marketing. The concept of Edupreneurship 5.0 is expected to facilitate the digital generation in developing technology-based culinary businesses, preserving local wisdom, and creating business models that are adaptive to the changing times. This article discusses "Edupreneurship 5.0: Tasikmalaya Culinary for the Digital Generation."

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Journal Info

Abbrev

jeber

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER) : dengan e-ISSN : 3047-3225, p-ISSN : 3047-3845 diterbitkan 6 (Enam) kali dalam setahun, yaitu pada bulan (Februari, April, Juni, Agustus, Oktober dan Desember) oleh Denasya Smart Publisher. Jurnal ini merupakan jurnal yang dapat akses secara terbuka ...