<![CDATA[In recent years, cryptocurrency has garnered significant interest from investors. Herding behavior bias frequently influences the rationality of purchasing decisions in novice crypto investors. In addition, greed can affect the decision-making process regarding the nominal of investment. This study aimed to examine the role of herding behavior in novice crypto investors' purchasing decisions and assess the role of greed as a moderator. The study employed an experimental method with a posttest-only control group design. Thirty participants were selected using convenience sampling techniques and divided into two groups (experiment and control groups). Data analysis was conducted using the Mann-Whitney U test for comparison testing and PROCESS Hayes for moderation analysis. The results indicated that herding behavior played a significant role in purchasing decision-making (U = 60; p < 0.05), whereas greed did not serve as a moderator in the relationship between herding behavior and nominal decision-making (b = -0.001; CI = -0.075, 0.072; p > 0.05). Instead of relying on rational decision-making, novice cryptocurrency investors frequently succumb to herding behavior. The ambiguity of information and investors' inability to make informed decisions lead to herding behavior being perceived as the most viable option.]]>
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