Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis
Vol 5, No 3 (2024): Social Sciences, Education and Humanities

BUSINESS MARKETING MANAGEMENT OF J.Co MEDAN COMPANY

Purba, Ririn Yovangka (Unknown)
Nst, Asrindah (Unknown)
Amin, Afriadi (Unknown)

Article Info

Publish Date
04 Nov 2024

Abstract

This study aims to analyze the impact of business level strategy on J.CO company that conducts corporate activities to achieve competitive advantage in the market. J.CO is a local company that offers different donut flavors and several types of coffee. The donuts served by J.CO are very soft and fresh, and the various fruit toppings and fillings make their appearance even more appetizing. J.CO was founded on July 26, 2005 in Jakarta. Business level strategy is a decision taken by a company to gain competitive advantage in a particular market. usually done by managers to achieve success when competing with companies that offer similar products.

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Journal Info
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis
Website

Abbrev

dharmawangsa

Publisher

Universitas Dharmawangsa

Subject

Humanities Education Social Sciences Other

Description

Dharmawangsa International Journal of The Social Sciences, Education and Humanities is a journal published by the Research Institute of Dharawangsa University, Medan. This journal is published periodically three times a year, namely in March, August and November. Articles published in this journal ...