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All Journal Majalah Ilmiah Warta Dharmawangsa Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Bisnis Corporate
Nst, Asrindah
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Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Education Social Sciences Other

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MARKETING PRODUCTS DURING THE COVID-19 PANDEMIC UTILIZING THE USE OF E-COMMERCE Nst, Asrindah; Rizal, Muhammad
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2820

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ABSTRACT The Covid-19 outbreak causes a global crisis, causing small and medium-sized businesses to face serious challenges. As a result, small businesses must respond to crises in an efficient manner. Small and medium-sized businesses will benefit from various digital technologies that are currently in development. Using online media to transform a business will provide benefits such as increasing the value of a product from a small to medium-sized business. The digital media that is used includes social media, marketplaces, Google Business, and others. The use of online media should make product marketing more efficient and increase the sale of any given product. The method of analysis that is used is a qualitative method with a descriptive method of study using a questionnaire and some actual and factual data. keywords: product marketing, digital media, the covid-19 pandemic
MODERATION IN ISLAMIC COMMUNICATION PERSPECTIVES OF TADABBUR ALQURAN Lubis, Muya Syaroh Iwanda; Nst, Asrindah; Sabaruddin S, Sabaruddin S
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2974

Abstract

ABSTRACTThis research was set aside in 2019 as a year of international moderation by the UN general assembly. Since then, the moderate movement particularly in Indonesia has been carried out massively throughout the realms of life. The problem is what moderates the context of islamic communication? And what about moderation in the Koran? The method is a qualitative description based on library studies with a Koran tadabbur approach. The invention is that moderation is a godlike, social responsibility, unity and universal humanity. The principle to be noted is: first, moderation must be measured and always within the circle of shalloath. Second, moderation must frame the spirit of being the best people. Third, moderation must be a central pillar supporting the civility of Islam to become the life and mercy of the human universe.Keywords: moderi, islamic communications, Koran tadabbur
COMMUNICATION FLOW IN ORGANIZATIONS Afrianto, Bambang; Nst, Asrindah; Hasugian, Buyung Solihin
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 2 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i2.2969

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ABSTRACT Since the discourse on religious censorship was presented by minister lukman (2014-2019) judge saifuddin (2014-2019), the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various platforms in the digital world. The study focuses on increased religious censorship by the ministry of the republic of Indonesia on youtube, the most popular social media platform for today's Internet users. Using a method of analysis of content with a descriptive analysis method, the study reaches several conclusions. First, in intensity, the use of the youtube channel in strengthening religious censorship issues still needs to be increased. Of the total of 318 videos uploaded to the youtube account by the ministry of religion, only 15 (4.71%) contain content on censorship and religious harmony. The annual frequency was still low, and even in 2019 there was no content on moderation and religious harmony. Second, the concept of religious censorship is still applied primarily to intellectuals who have not touched millennials. Its trend is still limited in eradicating negative issues related to the government's religious regulation program. Third, according to the warganet reaction data on censored and harmonized video content remains low. It has been found that netizens prefer the term of harmony to moderation. This suggests that the people of Indonesia in general prefer harmony, but there are still some interpretations or negative impressions of the term "moderation" carried by the ministry of religions.Keywords: Communication Flow, Organizations
THE EFFECTIVE NEGOTIATION METHODS FOR RESOLVING BUSINESS PROBLEMS Nst, Asrindah; Hasugian, Buyung Solihin; Salsabila, Tamara
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 3 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i3.3730

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ABSTRACTBusiness conflicts are unavoidable and can occur in various situations. Effective negotiation can be a powerful tool for resolving business conflicts and reaching solutions that are beneficial for all parties. I looked for various effective negotiation strategies that we can use to resolve business conflicts in this research .First, we talked about how important effective communication and an open approach are in negotiations. Clear and transparent communication allows the parties to understand what they need to reach a mutually beneficial agreement. Secondly, I emphasize how important it is to build good relationships between all parties involved in negotiations. Have solid and trust in each other can help reduce tensions and open up opportunities for both to work together to find solutions.Keywords: Negotiation Techniques, Conflict in business, Business Negotiations.
EFFECTIVE LEADER STRATEGIES IN LEADING AND MANAGING A COMPANY Nur, Zulriansyah; Nst, Asrindah; Lubis, Muya Syaroh Iwanda; Hasugian, Buyung Solihin
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2976

Abstract

ABSTRACTEffective leadership is something which enables other people to behave as if they were the leader and thus convinces them that this is the way to satisfy their needs. Leadership is a quality that any organization's leader must possess. The effectiveness of one of the leaders can be seen from the ability to influence and raise the group. The purpose of this study is to quantify the importance of effective homosexual leadership inside a certain organization in order to determine if it will elevate and elevate its members. based on to the results of this study, effective leadership is defined as leadership that is tailored to the circumstances and conditions of the people in charge. The function of the leadership is determined by the kind of leadership that may give the person who is being pegged the opportunity to engage in activity as well as to record and carry out complaints. This means that each creative or innovative idea inside a successful system must be realized and put to use.Keywords: Leadership Style, Morale, Leader Influence
BUSINESS MARKETING MANAGEMENT OF J.Co MEDAN COMPANY Purba, Ririn Yovangka; Nst, Asrindah; Amin, Afriadi
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 3 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i3.5180

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This study aims to analyze the impact of business level strategy on J.CO company that conducts corporate activities to achieve competitive advantage in the market. J.CO is a local company that offers different donut flavors and several types of coffee. The donuts served by J.CO are very soft and fresh, and the various fruit toppings and fillings make their appearance even more appetizing. J.CO was founded on July 26, 2005 in Jakarta. Business level strategy is a decision taken by a company to gain competitive advantage in a particular market. usually done by managers to achieve success when competing with companies that offer similar products.
ANALISA PENERAPAN SISTEM MANAJEMEN MUTU Susmita, Nadya; Nst, Asrindah
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 9 NO. 2 DESEMBER 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v9i2.5815

Abstract

BABA PERFUME MARKETING STRATEGY USING DIGITAL MARKETING IN MEDAN DENAI COMMUNITY Lubis, Muya Syaroh Iwanda; Nst, Asrindah; Hasugian, Buyung Solihin
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 1 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i1.6164

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This study aims to determine the marketing strategy for people's interest in buying in the Medan Denai area for this Baba Parfum product. The data collection technique chosen to process the data is qualitative, which is given a form and made to be selected as a sample of 25 respondents. The data collection method is in the form of a questionnaire. Baba Parfum, a local perfume brand that adopts a management system that involves a team network in their product sales efforts. This network system has proven effective in increasing sales of Baba Parfum products. Marketing strategy by mastering social media to see the products marketed as many as 93.5% of consumers are satisfied with the digital marketing of Baba Parfum and its marketing strategy. Consumers also use payment technology such as e-money through Gopay Ovo, and funds can be seen that consumers know the product in the era of digital marketing and sales that are developing well. Therefore, the development of Baba Parfum products in the current era has a great influence on the company's profitability so that the selling price is quite good and is able to attract consumers.
ENTREPRENEURSHIP FOR YOUNG PEOPLE TO FIND JOBS AND OVERCOME UNEMPLOYMENT PROBLEMS WITH SOCIAL MEDIA Nst, Asrindah; Purba, Budiman
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 2 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i2.7057

Abstract

There is a significant need for his employment market among the younger generation, who have transitioned from high school to college. as a result of the fact that a significant number of young individuals are currently seeking employment opportunities through various sources, including newspapers, news, acquaintances, and social media.  There is a wide range of employment opportunities and comprising knowledge, creativity, innovation, soft skills, and hard skills that are possessed by youthful individuals.  Therefore, the future young generation will persist in their creative endeavours by establishing employment opportunities on social media platforms, including being a blogger, content creator, startup, social media administrator, content writer, online animation maker, shopee, lazada, gopay, funds, and traveloka. This will enable the younger generation to secure decent jobs and combat the widespread unemployment that is prevalent in both domestic and international settings.
ANALISIS KUALITAS PELAYANAN DAN FASILITAS FREE KARAOKE PADA KEPUASAN PELANGGAN DI CAFE UNGU PULO BERAYAN Awi, Awi; Fahmi, Teuku; Nst, Asrindah; Wiratama, M. Jaka
Jurnal Bisnis Corporate JURNAL BISNIS CORPORATE : VOL. 10 NO. 1 JUNI 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jbc.v10i1.6260

Abstract

Cafe saat ini merupakan tempat trongkrongan paling trend di kalangan semua orang, baik itu anak muda atau pun orang dewasa. Persaingan cafe saat ini juga semakin ramai dan beragam pelayanan ditawarkan oleh masing-masing pihak. tawaran yang diberikan berupa kualitas pelayanan dan atau fasilitas yang menarik untuk pengunjung cafe saat ini. Namun tawaran pelayanan tersebut harus dapat memberikan kepuasan pada pelanggan. Untuk mengatasi permasalah itu diperlukan sebuah inovasi baru atau ide baru dan adanya identifikasi terkait hal tersebut. Tujuan penelitian ini untuk menganalisis kepuasan pelanggan terhadap kualitas pelayanan dan fasilitas free karaoke pada cafe ungu pulo brayan. Hasil penelitian bahwa masing-masing variabel sangat berpengaruh terhadap kepuasan pelanggan. Namun variabel kualitas pelayanan adalah variabel yang sangat berpengaruh secara signifikan terhadap variabel kepuasan pelanggan.
Co-Authors Afrianto, Bambang Amin, Afriadi Awi, Awi Br Purba, Lin Afrita Buyung Solihin Hasugian Fitria, Alya Hasoloan, Aswand Khairat, Aldi Fasta Bhiqul Lubis, Muya Syaroh Iwanda MUHAMMAD RIZAL Neni Triana, Neni Nur, Zulriansyah Purba, Budiman Purba, Ririn Yovangka Sabaruddin S, Sabaruddin S Salsabila, Tamara Susmita, Nadya Teuku Fahmi Wijaya, Surya Hadi Wiratama, M. Jaka