Factors that Lead Amazon.com to A Successful Online Shopping Platform

Uma Warrier (Jain (Deemed-to-be University))
Padmalini Singh (RV Institute of Management, Bangalore, India)
Chuah Wei Jien (School of Management, Universiti Sains Malaysia)
Daisy Mui Hung Kee (School of Management, Universiti Sains Malaysia)
Goi Zi Yi (School of Management, Universiti Sains Malaysia)
Tan Woei Jiann (School of Management, Universiti Sains Malaysia)
Tan Yong Liang (School of Management, Universiti Sains Malaysia)
Gopika SB (Jain (Deemed-to-be University))
Suji Nair (SIES College of Management Studies)
Rajesh Kumar Nair (SIES College of Management Studies)
Swapnil Digambar Lokhande (Vivekanand Education Society's College of Arts, Science & Commerce)
Varsha Ganatra (Vivekanand Education Society's College of Arts, Science & Commerce)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 1 (2021): February 2021

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.