Impact of Covid-19 on Business Performance: A Case Study of Starbucks

Rupesh Sinha (CMS Business School)
Varsha Ganatra (Vivekanand Education Society's College of Arts, Science & Commerce)
Priya Pandey (Vivekanand Education Society's College of Arts, Science & Commerce)
Deepaa Darshanie Lim A/P Arumugan (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Gopalam Sree Lekha (CMS Business School)
Navaneetha Kumar (CMS Business School)
Sin Dee Kew (Universiti Sains Malaysia)
Asha Dhupad (SIES College of Management Studies)
Rajesh Kumar Nair (SIES College of Management Studies)
Ying Ying Tenh (Universiti Sains Malaysia)
Haoran Yue (Universiti Sains Malaysia)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 2 (2021): June 2021

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.