Jurnal Manajemen dan Dinamika Bisnis
Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)

NOWADAYS CORPORATE STRATEGY: BUSINESS MODEL CANVAS AND SWOT AS A FOUNDATION

Rahmawati, Sisca Dian (Unknown)
Lamidi, Lamidi (Unknown)
Putra, Febrianur Ibnu Fitroh Sukono (Unknown)
Panjaitan, Roymon (Unknown)
Budiantoro, Risanda Alirastra (Unknown)

Article Info

Publish Date
31 Oct 2024

Abstract

The purpose of this study is to determine the development of business strategy with a business model canvas approach and to determine SWOT analysis at company X. This study uses a qualitative research method using the Business Model Canvas (BMC) as a guide to identify business models and then uses SWOT for each metrics. Based on the SWOT analysis that has been produced, there are several business strategies that need to be carried out by PT. X, including producing high enough products, developing target markets, carrying out product development, selling outlet products, e-commerce, and various social media, conducting development of new innovations for products and many more.

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Journal Info
Jurnal Manajemen dan Dinamika Bisnis
Website

Abbrev

JMDB

Publisher

Universitas Dian Nuswantoro

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Dinamika Bisnis (JMDB) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by Management Program Study, Faculty of Economics and Business ...