An Empirical Study of The Factors Affecting University Students’ Satisfaction Towards Foodpanda Mobile Application

Hala Najwan Sabeh (Tishk International University, Erbil, Iraq)
Chanda Gulati (Prestige Institute of Management and Research, Gwalior India)
Praveen Aronkar (Prestige Institute of Management and Research, Gwalior India)
Jia Yun Lim (Universiti Sains Malaysia (USM))
Qian Yee Liew (Universiti Sains Malaysia)
Lun Hau Lim (Universiti Sains Malaysia)
See Ai Lim (Universiti Sains Malaysia)
Daffa Abiyyu Achmad (Universitas Brawijaya)
Sony Tomar (Prestige Institute of Management and Research, Gwalior India)
Muskan Jain (Prestige Institute of Management and Research, Gwalior India)
Daisy Mui Hung Kee (Universiti Sains Malaysia)

Asia Pacific Journal of Management and Education
Vol 7, No 1 (2024): March 2024

Foodpanda is a well-known online food delivery platform. Foodpanda has evolved to be a popular option for individuals looking for simple and convenient food delivery services, particularly university students. The objectives of this study are to provide novel insights and investigate what factors influence university students' satisfaction with the Foodpanda mobile application through the proposed research model. Precisely, the objective of this article is to examine the relationship between information quality, system quality, price, perceived convenience, delivery experience, and customer satisfaction. The results of this study aim to guide Foodpanda managers in ensuring a high degree of customer satisfaction and retention, as customer satisfaction is critical to a company's success. This study will use   a quantitative method to obtain data from university students by administering a survey. SPSS software will be used to analyze the collected data. Based on the findings, it is anticipated that the five investigated factors will have significant effects on customer satisfaction.