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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Sabeh, Hala Najwan
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Humanities Education Languange, Linguistic, Communication & Media Other

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Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Rahim, Noor Fareen Abdul; Sabeh, Hala Najwan; Binti Ahmad Zaky, Itqan Darwisyah; Naidu, Hemaram Naidu A/L Ramu; Heng, Bee Yen; Laili, Anivia Fatma; Trisnawati, Annisa Bela Ayu; Andrasiuk, Ryhor; Bukhovetskaya, Valeria; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2592

Abstract

The restaurant industry has grown widely, not only for local food but for various types of food from other countries. With the fast pace of the technological revolution, the restaurant industry must also keep up with this revolution to remain relevant. Hence, there is the introduction of digitalized restaurants in this industry that have a great debate with traditional restaurants. The main objective of this study is to explore and analyze customer perceptions and views regarding digitalized restaurants compared to traditional restaurants. This study would also help the restaurant industry transform into digitalization that corresponds with customers' views. For research purposes, data collection from a sample of customers who have recently dined in both types of restaurants by conducting a questionnaire targeting at least 100 respondents would be conducted. The questionnaire will focus on gathering data related to customers' perspectives and satisfaction and examining the variables of efficiency and effectiveness and perceived benefits such as convenience, visuals, time consumption, customization, loyalty and rewards programs, and digital feedback. This data would be further analyzed using Statistical Package for the Social Sciences (SPSS). The expected outcome of this study is to provide the restaurant industry with valuable knowledge regarding consumer preferences for digitalized or traditional restaurants. Besides, this study would benefit the restaurant industry in transforming digitalized based on consumers' perceptions and views.
An Empirical Study of The Factors Affecting University Students’ Satisfaction Towards Foodpanda Mobile Application Sabeh, Hala Najwan; Gulati, Chanda; Aronkar, Praveen; Lim, Jia Yun; Liew, Qian Yee; Lim, Lun Hau; Lim, See Ai; Achmad, Daffa Abiyyu; Tomar, Sony; Jain, Muskan; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2936

Abstract

Foodpanda is a well-known online food delivery platform. Foodpanda has evolved to be a popular option for individuals looking for simple and convenient food delivery services, particularly university students. The objectives of this study are to provide novel insights and investigate what factors influence university students' satisfaction with the Foodpanda mobile application through the proposed research model. Precisely, the objective of this article is to examine the relationship between information quality, system quality, price, perceived convenience, delivery experience, and customer satisfaction. The results of this study aim to guide Foodpanda managers in ensuring a high degree of customer satisfaction and retention, as customer satisfaction is critical to a company's success. This study will use a quantitative method to obtain data from university students by administering a survey. SPSS software will be used to analyze the collected data. Based on the findings, it is anticipated that the five investigated factors will have significant effects on customer satisfaction.
Exploring Customer Views on Digitalized vs. Traditional Restaurants: A Study in the Restaurant Industry Rahim, Noor Fareen Abdul; Sabeh, Hala Najwan; Binti Ahmad Zaky, Itqan Darwisyah; Naidu, Hemaram Naidu A/L Ramu; Heng, Bee Yen; Laili, Anivia Fatma; Trisnawati, Annisa Bela Ayu; Andrasiuk, Ryhor; Bukhovetskaya, Valeria; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.2592

Abstract

The restaurant industry has grown widely, not only for local food but for various types of food from other countries. With the fast pace of the technological revolution, the restaurant industry must also keep up with this revolution to remain relevant. Hence, there is the introduction of digitalized restaurants in this industry that have a great debate with traditional restaurants. The main objective of this study is to explore and analyze customer perceptions and views regarding digitalized restaurants compared to traditional restaurants. This study would also help the restaurant industry transform into digitalization that corresponds with customers' views. For research purposes, data collection from a sample of customers who have recently dined in both types of restaurants by conducting a questionnaire targeting at least 100 respondents would be conducted. The questionnaire will focus on gathering data related to customers' perspectives and satisfaction and examining the variables of efficiency and effectiveness and perceived benefits such as convenience, visuals, time consumption, customization, loyalty and rewards programs, and digital feedback. This data would be further analyzed using Statistical Package for the Social Sciences (SPSS). The expected outcome of this study is to provide the restaurant industry with valuable knowledge regarding consumer preferences for digitalized or traditional restaurants. Besides, this study would benefit the restaurant industry in transforming digitalized based on consumers' perceptions and views.
An Empirical Study of The Factors Affecting University Students’ Satisfaction Towards Foodpanda Mobile Application Sabeh, Hala Najwan; Gulati, Chanda; Aronkar, Praveen; Lim, Jia Yun; Liew, Qian Yee; Lim, Lun Hau; Lim, See Ai; Achmad, Daffa Abiyyu; Tomar, Sony; Jain, Muskan; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2936

Abstract

Foodpanda is a well-known online food delivery platform. Foodpanda has evolved to be a popular option for individuals looking for simple and convenient food delivery services, particularly university students. The objectives of this study are to provide novel insights and investigate what factors influence university students' satisfaction with the Foodpanda mobile application through the proposed research model. Precisely, the objective of this article is to examine the relationship between information quality, system quality, price, perceived convenience, delivery experience, and customer satisfaction. The results of this study aim to guide Foodpanda managers in ensuring a high degree of customer satisfaction and retention, as customer satisfaction is critical to a company's success. This study will use   a quantitative method to obtain data from university students by administering a survey. SPSS software will be used to analyze the collected data. Based on the findings, it is anticipated that the five investigated factors will have significant effects on customer satisfaction.
Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Ibrahim, Haslindar; Sabeh, Hala Najwan; Shamsuddin, Nurul Syahira; Abu Bakar, Nurul Nazirah Syed; Nor Hazlan, Nurul Sofia Maisara; Hui Xin, Olyviana Lu; Shun En, Ong; Ali, Anees Jane; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
Co-Authors Abu Bakar, Nurul Nazirah Syed Achmad, Daffa Abiyyu Ali, Anees Jane Andrasiuk, Ryhor Aronkar, Praveen Binti Ahmad Zaky, Itqan Darwisyah Bukhovetskaya, Valeria Gulati, Chanda Heng, Bee Yen Hui Xin, Olyviana Lu Ibrahim, Haslindar Jain, Muskan Kee, Daisy Mui Hung Laili, Anivia Fatma Liew, Qian Yee Lim, Jia Yun Lim, Lun Hau Lim, See Ai Naidu, Hemaram Naidu A/L Ramu Nor Hazlan, Nurul Sofia Maisara Rahim, Noor Fareen Abdul Shamsuddin, Nurul Syahira Shun En, Ong Tomar, Sony Trisnawati, Annisa Bela Ayu