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p-Index From 2021 - 2026
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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Gulati, Chanda
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Humanities Education Languange, Linguistic, Communication & Media Other

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Analysis of the Factors Affecting Customer Preference Towards McDonald’s Ee, Chin Guan; Ibrahim, Haslindar; Gulati, Chanda; Chok, Colyin; Shanshan, Dong; Ananda, Durgahsineey A/P; Kushwah, Divya; Choudhary, Devesh; Jain, Akshat; Maron, Alif Rayhan; Kee, Daisy Mui Hung; Musyaffa, Shidqi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2907

Abstract

Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fast-food chains in the world.  This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s.
An Empirical Study of The Factors Affecting University Students’ Satisfaction Towards Foodpanda Mobile Application Sabeh, Hala Najwan; Gulati, Chanda; Aronkar, Praveen; Lim, Jia Yun; Liew, Qian Yee; Lim, Lun Hau; Lim, See Ai; Achmad, Daffa Abiyyu; Tomar, Sony; Jain, Muskan; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 1 (2024): March 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i1.2936

Abstract

Foodpanda is a well-known online food delivery platform. Foodpanda has evolved to be a popular option for individuals looking for simple and convenient food delivery services, particularly university students. The objectives of this study are to provide novel insights and investigate what factors influence university students' satisfaction with the Foodpanda mobile application through the proposed research model. Precisely, the objective of this article is to examine the relationship between information quality, system quality, price, perceived convenience, delivery experience, and customer satisfaction. The results of this study aim to guide Foodpanda managers in ensuring a high degree of customer satisfaction and retention, as customer satisfaction is critical to a company's success. This study will use a quantitative method to obtain data from university students by administering a survey. SPSS software will be used to analyze the collected data. Based on the findings, it is anticipated that the five investigated factors will have significant effects on customer satisfaction.
Co-Authors Achmad, Daffa Abiyyu Ananda, Durgahsineey A/P Aronkar, Praveen Chok, Colyin Choudhary, Devesh Ee, Chin Guan Ibrahim, Haslindar Jain, Akshat Jain, Muskan Kee, Daisy Mui Hung Kushwah, Divya Liew, Qian Yee Lim, Jia Yun Lim, Lun Hau Lim, See Ai Maron, Alif Rayhan Musyaffa, Shidqi Sabeh, Hala Najwan Shanshan, Dong Tomar, Sony