Journal of International Conference Proceedings
Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding

The Influence of Social Media Marketing, Menu Variation and Price on Purchasing Decisions at Rumakadua Cafe

Mappe, Eka Satirianisa (Unknown)
Buamonabot, Irfandi (Unknown)
Zain, Zandy Pratama (Unknown)

Article Info

Publish Date
09 Jan 2025

Abstract

The purpose of this study is to ascertain how prices, menu changes, and social media marketing affect customers' decisions to buy from the Rumakadua cafe. This kind of study employs a quantitative methodology. 112 respondents made up the study's sample, and SPSS Statistics 29 software was utilized to analyze the data using multiple linear regression analysis techniques. The study's findings suggest that pricing, menu changes, and social media marketing all significantly influence the factors that influence consumers' decisions to buy

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...