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All Journal Journal of International Conference Proceedings
Mappe, Eka Satirianisa
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Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Influence of Social Media Marketing, Menu Variation and Price on Purchasing Decisions at Rumakadua Cafe Mappe, Eka Satirianisa; Buamonabot, Irfandi; Zain, Zandy Pratama
Journal of International Conference Proceedings Vol 7, No 2 (2024): 2024 ICSM Thailand & AIC Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i2.3747

Abstract

The purpose of this study is to ascertain how prices, menu changes, and social media marketing affect customers' decisions to buy from the Rumakadua cafe. This kind of study employs a quantitative methodology. 112 respondents made up the study's sample, and SPSS Statistics 29 software was utilized to analyze the data using multiple linear regression analysis techniques. The study's findings suggest that pricing, menu changes, and social media marketing all significantly influence the factors that influence consumers' decisions to buy
Co-Authors Buamonabot, Irfandi Zandy Pratama Zain