Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran UMKM Gerabah Di Desa Banyumulek

Sofiati Wardah
Rosyia Wardani
Galuh Ratna Mutia
Syaiful Amri
Zulkarnaen
Sopian Saori
Satriawan
Baiq Desthania Prathama
Hikmah
Putri Reno Kemala sari
Baiq Ertin Helmida

Valid Jurnal Pengabdian
Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025

The problem faced by pottery craftsmen in Banyumulek Village is the lack of knowledge of business actors in using digital marketing to market their products. The 2018 earthquake and Covid 19 were obstacles and obstacles for craftsmen which caused the lack of enthusiasts and tourists so that they were forced to change professions as agricultural laborers. Lack of promotion is one of the causes so government attention is needed. Therefore, providing training and assistance to Banyumulek Village Pottery MSMEs regarding the use of social media in promoting their products or crafts which are still traditional is expected to help revive the economy of the craftsmen so that they can be recognized by the global community