Jurnal Pengabdian Multidisiplin Indonesia
Vol. 2 No. 2 (2024): Oktober

BRANDING PRODUK EMPING MELINJO DENGAN MEMANFAATKAN WEBSITE E-COMMERCE DAN PENGGUNAAN TEKNOLOGI TEPAT GUNA MESIN SEALER/PRESS DI DESA SUKACAI

Gagah Dwiki Putra Aryono (Unknown)
Sigit Auliana (Unknown)
Asep Sapaatullah (Unknown)
Maman Masyhuri (Unknown)
Eris Dwi Purnama (Unknown)



Article Info

Publish Date
30 Oct 2024

Abstract

Sukacai area, Pandeglang is an area in West Java that is known for its people who have skills in making emping and producing melinjo. For MSMEs, building branding is often a complex challenge. Limited resources, both in terms of finances, knowledge, and manpower, are often the main obstacle in developing an effective branding strategy. Not infrequently, MSMEs are trapped in the mindset that branding is only relevant for large companies with large budgets. In fact, proper branding can actually be the main weapon for MSMEs to compete with larger business actors. Strong branding helps MSMEs create a positive image in the eyes of consumers, build trust, and expand market reach. Manual Plastic Press is one of the appropriate technology machines that functions to cover the plastic surface of product packaging so that it gives a neat, beautiful, hygienic and non- spillable impression (making it easier to bring drinks or food for buyers), this tool uses the working principle of heating and cutting (automatic cutting), In general on the market there are manual, semi-automatic and automatic sealer machine types, What sets it apart as a whole is the way the engine operates

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Journal Info

Abbrev

jupemi

Publisher

Subject

Arts Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

Description

Publikasi Jurnal Pengabdian Multidisiplin Indonesia (JUPEMI) bertujuan untuk menyebarluaskan pemikiran atau gagasan konseptual dan hasil penelitian yang telah dicapai di bidang pengabdian masyarakat serta menyediakan wadah bagi para peneliti nasional di bidang sosial dan eksakta untuk menerbitkan ...