JURNAL AGRIBISAINS
Vol. 10 No. 2 (2024): Jurnal AgribiSains

Citronella Farm Business Partnership Strategy

Irene Kartika Eka Wijayanti (Unknown)
Zulkifli, Lutfi (Unknown)
Tatang Widjojoko (Unknown)
Alpha Nadeira Mandamdari (Unknown)
Rifki Andi Novia (Unknown)
Sunendar (Unknown)
Syahrul Ganda (Unknown)

Article Info

Publish Date
31 Oct 2024

Abstract

The objective of this study is to provide a new strategy for establishing a business partnership in citronella cultivation in Kedungrandu Village, Patikraja District, Banyumas Regency, Central Java, Indonesia. The study methodology uses SWOT analysis for identifying both internal and external factor. The internal factors comprise four strengths and three weaknesses. The external factors encompass four opportunities and two potential threats. The use of SWOT analysis factors provides eight strategies, which will be evaluated using the AHP analysis instrument to determine the strategic priorities for the citronella farming business partnership in Patikraja District.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL AGRIBISAINS
Website

Abbrev

AGB

Publisher

Universitas Djuanda Bogor

Subject

Agriculture, Biological Sciences & Forestry Other

Description

Jurnal Agribisains adalah jurnal resmi yang diterbitkan oleh Jurusan Agribisnis Fakultas Pertanian Universitas Djuanda Bogor sebagai media penyebarluasan, pertukaran informasi dan komunikasi yang dilakukan oleh para peneliti di lingkungan Jurusan Agribisnis Fakultas Pertanian Universitas Djuanda ...