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Rifki Andi Novia
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Agriculture, Biological Sciences & Forestry Other

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PENGARUH STATUS PENGUASAAN LAHAN TERHADAP PRODUKSI PADI SAWAH TADAH HUJAN DI KABUPATEN BANYUMAS Novia, Rifki Andi; Satriani, Ratna
JURNAL AGRICA Vol 13, No 1 (2020): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (975.039 KB) | DOI: 10.31289/agrica.v13i1.3318

Abstract

This study aimed to determine the effect of agricultural land tenure status on rainfed lowland rice production in Banyumas Regency. One of the most important factors of production affecting the production of rainfed lowland rice is the land used. This study used  survey method by taking primary data and secondary data. Primary data obtained through a list of questions that have been prepared, while secondary data obtained from the relevant agencies. The sampling method is carried out by stratified random sampling. Each stratum of the sample is drawn with a total sample of 50 farmer respondents. Data were analyzed used one-way analysis of variance (One-way ANOVA). The results of this study indicated that the amount of rainfed lowland rice production in Banyumas District showed significant difference between farmers who were not owners and farmers who own land. Non-owner farmers get an average production yield greater than those of farmers who own rainfed lowland rice in Banyumas Regency.
Citronella Farm Business Partnership Strategy Irene Kartika Eka Wijayanti; Zulkifli, Lutfi; Tatang Widjojoko; Alpha Nadeira Mandamdari; Rifki Andi Novia; Sunendar; Syahrul Ganda
JURNAL AGRIBISAINS Vol. 10 No. 2 (2024): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v10i2.14581

Abstract

The objective of this study is to provide a new strategy for establishing a business partnership in citronella cultivation in Kedungrandu Village, Patikraja District, Banyumas Regency, Central Java, Indonesia. The study methodology uses SWOT analysis for identifying both internal and external factor. The internal factors comprise four strengths and three weaknesses. The external factors encompass four opportunities and two potential threats. The use of SWOT analysis factors provides eight strategies, which will be evaluated using the AHP analysis instrument to determine the strategic priorities for the citronella farming business partnership in Patikraja District.
Riset Pasar Produk Kecap Coconut Aminos : (Studi Kasus Coconut Aminos “Gulapa” PT. Berkat Petani Indonesia ) Dharmawan, Budi; Sakhidin; Karseno; Widyarini, Indah; Satriani, Ratna; Sudarmadji, Arief; Sunendar; Novia, Rifki Andi
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i1.13742

Abstract

Consumer awareness of a healthy lifestyle is driving an increase on demand for food products that are low in sodium, gluten-free, and made from natural ingredients. Coconut aminos with the brand "Gulapa" is one of the new products to meet the demand made by PT. Berkat Petani Indonesia. For this reason, market research is needed regarding the position of the product from the consumer's perspective. This study was aimed to analyze the market potential of coconut aminos "Gulapa", evaluate consumer preferences, and identify effective marketing strategies. The research period was 5 (five) months in 2024 in Banyumas, Purbalingga, Purwokerto, and Cilacap Regencies, Central Java Province. The descriptive analysis method was used with data collection using qualitative approach through observation and interviews, as well as secondary data analysis. Data was analyzed using worksheet as a tool to represent what was to be known and researched. The results of the worksheet analysis can be concluded that most consumers were not familiar with coconut aminos products, but have high interest in trying them. Consumer preferences for choosing healthy coconut aminos include a priority order in the form of brand reputation, taste, price, and ease of purchase access. Consumers tend to choose local products over imports. The main distribution channels preferred by consumers include supermarkets, online stores, and grocery stores. The product has great potential to compete in the market. Recommended marketing strategies include consumer education, brand image strengthening, and distribution expansion. The implications of the results of this study are the product of coconut aminos “Gulapa” has a fairly broad market opportunity, a clear marketing strategy direction, and the need for continuous market education. With the proper approachment, coconut aminos “Gulapa” could be the main choice as a substitute for traditional soy sauce in Indonesia.
Co-Authors Arief Sudarmadji Budi Dharmawan INDAH WIDYARINI Irene Kartika Eka Wijayanti Karseno MANDAMDARI, ALPHA NADEIRA Ratna Satriani Sakhidin Sunendar Syahrul Ganda Tatang Widjojoko Zulkifli, Lutfi