Proceeding Applied Business and Engineering Conference
Vol. 12 (2024): 12th Applied Business and Engineering Conference

Strategy To Improve The Competitiveness Of The Dried Fish Processing Industry In Bandar Lampung City

Irawati, Luluk (Unknown)
Unteawati, Bina (Unknown)
Zaini, Muhammad (Unknown)

Article Info

Publish Date
16 Jan 2025

Abstract

This study aims to create a strategy model to improve the competitiveness of the dried fish processing industryin Bandar Lampung city. This study is a survey study with a population of dried fish processors in Teluk Betung BaratDistrict. Primary data and secondary data are used in this study, then the data is analyzed quantitatively and qualitatively,SWOT analysis. The strategy formed is growth seen from the IE matrix value in quadrant 5 with a score value of IFE(2.64) and EFE (2.86), the right alternative strategy through marketing development is digital marketing to supportfishermen's income, in addition there needs to be an alternative cage business as an anticipation of the availability ofuncertain raw materials

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Journal Info
Proceeding Applied Business and Engineering Conference
Website

Abbrev

abec

Publisher

ABEC: Konsorsium Politeknik Se-Sumatra

Subject

Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Description

Prosiding konferensi Politeknik se Sumatra, ruang lingkup: teknik elektro, teknik mesin, teknik komputer, teknik sipil, ilmu sosial, administrasi bisnis, akuntansi, bahasa inggris, pertanian, ...