Ebisnis Manajemen
Vol. 2 No. 4 (2024): December : Ebisnis Manajemen

Peningkatan Kualitas Layanan Wisata Taman Impian Jaya Ancol untuk Memaksimalkan Kepuasan Pengunjung

Puji Erlina (Unknown)
Fidella Damayanti (Unknown)
Fachrizal Satrio Putro Yuwono (Unknown)

Article Info

Publish Date
04 Dec 2024

Abstract

Analyze the impact of service quality on visitor satisfaction at Taman Impian Jaya Ancol. Using a qualitative method, the research identifies service quality dimensions based on the SERVQUAL model, including reliability, responsiveness, assurance, empathy, and tangibles. The findings reveal that the Tangible dimension contributes the most to visitor satisfaction, while Responsiveness needs improvement. Additionally, the study highlights that technological innovations, such as digital payment systems and tourism apps, enhance visitor experiences. These findings underscore the importance of technology-driven service development in improving customer satisfaction, loyalty, and competitiveness in the tourism industry.

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Journal Info
Ebisnis Manajemen
Website

Abbrev

EBISMAN

Publisher

Universitas Nusa Nipa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...