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All Journal Jurnal Publikasi Ilmu Manajemen Ebisnis Manajemen
Fidella Damayanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peningkatan Kualitas Layanan Wisata Taman Impian Jaya Ancol untuk Memaksimalkan Kepuasan Pengunjung Puji Erlina; Fidella Damayanti; Fachrizal Satrio Putro Yuwono
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.587

Abstract

Analyze the impact of service quality on visitor satisfaction at Taman Impian Jaya Ancol. Using a qualitative method, the research identifies service quality dimensions based on the SERVQUAL model, including reliability, responsiveness, assurance, empathy, and tangibles. The findings reveal that the Tangible dimension contributes the most to visitor satisfaction, while Responsiveness needs improvement. Additionally, the study highlights that technological innovations, such as digital payment systems and tourism apps, enhance visitor experiences. These findings underscore the importance of technology-driven service development in improving customer satisfaction, loyalty, and competitiveness in the tourism industry.
Analisis Strategi Pemasaran Perusahaan Apple Dalam Meningkatkan Pemasaran Global Fidella Damayanti; Kezia Rostiana
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 2 (2024): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3271

Abstract

Apple Inc. is a multinational technology company headquartered in Cupertino, California. In April 1976 the Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops and sells electronic goods, software and online services. Software produced by Apple includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, iLife and iWork creativity and productivity tools, as well as many professional applications such as Final Cut Pro, Logic Pro, and Xcode. The Apple company focuses on brand value and uniqueness through product quality, both in design, function and technological systems. Apple then implemented a branding strategy for its brand by presenting it as a manufacturer of technologically advanced and user-friendly devices. Another thing that the Apple company does is focus on products and user experience by creating connectivity between gadgets and their properties so that they can only use Apple products and cannot use other brand products. That's why Apple creates products and services that are designed to be inclusive from the start, with built-in accessibility features to help you connect, create, and do the things you want. Love in the way that suits you best. Therefore, Apple Company designs every product to keep your data safe and protected. The marketing strategy carried out is to provide brand value and uniqueness through the quality of the product, both in terms of design, features and the technology system in it. Apart from that, the Apple brand is unique in its elegant logo design with the shape of a bitten apple logo. The Apple company also always innovates by releasing its newest products.  
Co-Authors Fachrizal Satrio Putro Yuwono Kezia Rostiana Puji Erlina