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All Journal Trending: Jurnal Manajemen dan Ekonomi Ebisnis Manajemen
Fachrizal Satrio Putro Yuwono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Mobil Konvensional dan Mobil Listrik Di Pasar Indonesia Rayhan Arief Widitya; Fachrizal Satrio Putro Yuwono; Mohamad Zein Saleh
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.1910

Abstract

The purpose of this research is to analyze the marketing strategies of conventional cars and electric cars in the Indonesian market. The research method is a literature study and comparative analysis of the marketing strategies of conventional cars and electric cars in the Indonesian market. The results of this study show significant differences in marketing strategies between the two types of cars. In conventional car marketing, commonly used strategies include television advertisements, promotions from authorized dealers, and participation in automotive exhibitions. On the other hand, electric car marketing tends to use a more environmentally conscious approach, focusing on sustainability and green technology. Strategies include clean energy promotion, participation in green events, and collaboration with environmental organizations. The high price of electric cars and limited charging infrastructure are major obstacles to the marketing of electric cars in Indonesia. However, there are significant opportunities to grow the electric car market through consumer education, improved charging infrastructure, and co-operation with government, industry, and communities.
Peningkatan Kualitas Layanan Wisata Taman Impian Jaya Ancol untuk Memaksimalkan Kepuasan Pengunjung Puji Erlina; Fidella Damayanti; Fachrizal Satrio Putro Yuwono
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.587

Abstract

Analyze the impact of service quality on visitor satisfaction at Taman Impian Jaya Ancol. Using a qualitative method, the research identifies service quality dimensions based on the SERVQUAL model, including reliability, responsiveness, assurance, empathy, and tangibles. The findings reveal that the Tangible dimension contributes the most to visitor satisfaction, while Responsiveness needs improvement. Additionally, the study highlights that technological innovations, such as digital payment systems and tourism apps, enhance visitor experiences. These findings underscore the importance of technology-driven service development in improving customer satisfaction, loyalty, and competitiveness in the tourism industry.
Co-Authors Fidella Damayanti Mohamad Zein Saleh Puji Erlina Rayhan Arief Widitya