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All Journal Ebisnis Manajemen
Puji Erlina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peningkatan Kualitas Layanan Wisata Taman Impian Jaya Ancol untuk Memaksimalkan Kepuasan Pengunjung Puji Erlina; Fidella Damayanti; Fachrizal Satrio Putro Yuwono
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.587

Abstract

Analyze the impact of service quality on visitor satisfaction at Taman Impian Jaya Ancol. Using a qualitative method, the research identifies service quality dimensions based on the SERVQUAL model, including reliability, responsiveness, assurance, empathy, and tangibles. The findings reveal that the Tangible dimension contributes the most to visitor satisfaction, while Responsiveness needs improvement. Additionally, the study highlights that technological innovations, such as digital payment systems and tourism apps, enhance visitor experiences. These findings underscore the importance of technology-driven service development in improving customer satisfaction, loyalty, and competitiveness in the tourism industry.
Co-Authors Fachrizal Satrio Putro Yuwono Fidella Damayanti