Indonesian Journal of Community Services Cel
Vol. 3 No. 3 (2024): Indonesian Journal of Community Services Cel

Canva and Google Maps Training for Printing MSMEs in Bandar Lampung City

Dewi, Citra (Unknown)
Fadly, Romi (Unknown)
Anisa, Rahma (Unknown)
Rahmadi, Eko (Unknown)



Article Info

Publish Date
12 Dec 2024

Abstract

One of the post-pandemic impacts has been the near cessation of many businesses, including printing MSMEs (Micro, Small, and Medium Enterprises). The rapid advancement of the digital era also requires business actors, particularly MSMEs, to engage in public marketing to broaden their reach and make it easier for consumers to locate their business premises. Observations in the field reveal that some MSMEs are still unprepared for the changes brought about by digital marketing and promotion due to limited knowledge among their human resources. This community service activity aims to transfer technology and knowledge to printing MSMEs in Bandar Lampung City through training on using Canva and Google Maps software applications to support their business publicity. The method employed involved delivering materials and practical sessions, with pretests and posttests conducted to assess the participants' skills. Following the training, participants could design using Canva, and the locations of the printing MSMEs were successfully uploaded online. The training results showed a 34% increase in participants' understanding of the material presented.

Copyrights © 2024






Journal Info

Abbrev

IJCSC

Publisher

Subject

Humanities Other

Description

Indonesian Journal of Community Services Cel is an National journal under the Research and Social Study Institute in collaboration with the Cross-Country Lecturer Collaboration (KODELN) one of the scientific institutions in Indonesia located in Yogyakarta. The Indonesian Journal of Community ...