Abdi Masya
Vol 5 No 2

PENGEMBANGAN USAHA KATERING MENUJU INDUSTRI MIKRO BERDAYA SAING TINGGI

Sutiyoko (Unknown)
Suparni, Suparni (Unknown)
Munadi, Muhammad (Unknown)
Supriyadi, Nur Wahid (Unknown)



Article Info

Publish Date
15 Nov 2024

Abstract

The catering business is one of the businesses that is in great demand as a business opportunity. Bu Eny's catering was a food service business, especially snacks and packaged foods on a micro scale. This business was classified as a micro business because its annual sales have not reached IDR 300 million. Bu Eny Catering's biggest problem in serving consumers was the limited equipment to support the speed of the production process. Another problem was that marketing methods are still dominated by the dissemination of information via WhatsApp (WA) and mouth to mouth, there was no financial bookkeeping or purchasing of materials. The aim of this community service program was to assist Bu Eny's Catering in developing its business both in terms of facilities, marketing, as well as production and financial management. Method of catering assistance was planned in the form of increasing production speed, improving financial and production management, as well as marketing development. The results of this assistance were able to increase gross income by 4.1% and 16.5% in August and September 2023 respectively compared to July 2023. Production was more controlled with the production control board. Financial management was also more organized by using an income and expenditure book which was filled in every day. Marketing methods have been enhanced by the use of WhatsApp for business, but the impact cannot yet be measured. Based on the results of the mentoring program, the development of micro businesses to increase their competitiveness needs to be developed in many sectors. Micro-industry assistance has been proven to be able to increase its competitiveness amidst increasingly fierce competition in micro industries.

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Journal Info

Abbrev

abma

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Engineering Mechanical Engineering Other

Description

Abdi Masya merupakan jurnal pengabdian pada masyarakat tingkat nasional yang memfokuskan pada aplikasi dan pengembangan teknologi tepat guna yang bermanfaat bagi masyarakat luas yang dilakukan oleh para sivitas akademi internal dan eksternal STTW Surakarta. Lingkup bidang pengabdian kepada ...