Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat
Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat

Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung

Ardica Karunia Pradana (Unknown)
Maytita Tri Hardiyanti (Unknown)
Zulfa Aji Rani Isnuitama (Unknown)
Rahayu Mardikaningsih (Unknown)
Mila Hariani (Unknown)
Didit Darmawan (Unknown)
Rommy Hardyansah (Unknown)
Dharma Setiawan Negara (Unknown)

Article Info

Publish Date
15 Oct 2024

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.

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Journal Info
Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat
Website

Abbrev

ALKHIDMAH

Publisher

Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice

Description

memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam pembangunan, pemberdayaan masyarakat atau pelaksanaan pengabdian kepada masyarakat berupa penerapan berbagai bidang ilmu diantaranya bidang ...