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All Journal Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Pusat Publikasi Ilmu Manajemen Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Maytita Tri Hardiyanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor-Faktor yang Mempengaruhi Keputusan Membeli Sandal di Surabaya: Harga, Distribusi, dan Gaya Hidup Maytita Tri Hardiyanti; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.350

Abstract

This study aims to analyse the effect of price, distribution, and lifestyle on purchasing decisions for Swallow sandals in Surabaya. The research method uses a quantitative approach by collecting data through questionnaires from 100 respondents purposely selected from the Surabaya community who have purchased Swallow sandals. The research findings show significant managerial implications, including the need for distribution channel management to pay attention to distributor decisions on sales force services. Improving service quality and product availability at the right time are key to strengthening consumer trust in distribution channels. Understanding and utilising consumer lifestyle values in marketing strategies is also important. Awareness of the positive impact of lifestyle on purchasing decisions can help design marketing that is more in line with consumer preferences, including the addition of product variations that reflect the target market's lifestyle to increase product appeal and expand market share. With these findings, companies can optimise marketing strategies and product management, increase consumer satisfaction, strengthen brand loyalty, and achieve long-term success in the market
Analisis Pengetahuan tentang Donor Darah untuk Kesehatan di Kalangan Mahasiswa Universitas Sunan Giri Surabaya Maytita Tri Hardiyanti; Dewi Sekar Arum; Allifia Hariaji; Rommy Hardyansah; Rahayu Mardikaningsih; Billy Sasmita; Didit Darmawan; Yuliani Yuliani; Desak Gede Sri Baktiasih; Ade Riyanto; Nurul Safitri
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 4 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i4.358

Abstract

Blood donation is an important process that involves taking some blood from a donor to donate and store it in a blood bank. This blood can then be used for transfusions for those in need, such as in cases of accidents, major surgery, or certain illnesses. In Indonesia, blood donation is very important, especially because of the high maternal mortality rate due to bleeding during childbirth. The need for blood continues to increase as the number of accidents and illnesses requiring blood transfusions increases. Although blood donation has great benefits for the recipient, many people do not realize that donating blood regularly also brings various health benefits to the donor. This study aims to increase public understanding about the importance of blood donation through interviews and research at Sunan Giri University, Surabaya. Interview results show that blood donation not only saves lives, but also helps maintain the health of donors and encourages a spirit of mutual cooperation in society. Through education and increasing awareness, more people are expected to be involved in sustainable blood donation activities.
Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung Ardica Karunia Pradana; Maytita Tri Hardiyanti; Zulfa Aji Rani Isnuitama; Rahayu Mardikaningsih; Mila Hariani; Didit Darmawan; Rommy Hardyansah; Dharma Setiawan Negara
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1079

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.
Mengasah Potensi Melalui Kegiatan Olimpiade Anak Hebat Dewi Sekar Arum; Maytita Tri Hardiyanti; Muhammad Nabil Akmal; Didit Darmawan; Busro Muhammad Al Mursyidi; Rahayu Mardikaningsih; Derisma Vita Noviyanti; Febriarsita Eka Sasmita
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1081

Abstract

This article examines the value of children's involvement in the Great Children's Olympics as a means to develop their potential. Through entertaining and educational competitions, the Olympics aims to improve children's social, cognitive and motor skills. Through the use of a PAR approach, the researcher was able to gain first-hand insight into the needs and development of the children during the Olympics, as well as actively engage participants in the research process and provide opportunities for them to contribute to the development of this activity. By using this technique, the researcher was able to adapt the program in real time in response to feedback from participants and observers, making the program more inclusive and sensitive to the needs of each individual. The PAR method was used in the Great Kids Olympics, and the results are highlighted in this article. The results showed that the children who participated in this activity not only significantly improved their intelligence, social skills, and self-confidence, but also developed a sense of responsibility and cooperation. The research also emphasizes the importance of involving parents, teachers and facilitators among other stakeholders in creating activities that can maximize children's potential. The article argues that by using a PAR approach in activities such as the Great Children's Olympics, children's potential can be developed holistically and more meaningful and sustainable learning can be facilitated.
Co-Authors Ade Riyanto Allifia Hariaji Ardica Karunia Pradana Billy Sasmita Busro Muhammad Al Mursyidi Derisma Vita Noviyanti Desak Gede Sri Baktiasih Dewi Sekar Arum Dharma Setiawan Negara Didit Darmawan Febriarsita Eka Sasmita Hariani, Mila Muhammad Nabil Akmal Nurul Safitri Rahayu Mardikaningsih Rommy Hardyansah Yuliani Yuliani Zulfa Aji Rani Isnuitama