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All Journal Pusat Publikasi Ilmu Manajemen Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Maytita Tri Hardiyanti
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Religion Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor-Faktor yang Mempengaruhi Keputusan Membeli Sandal di Surabaya: Harga, Distribusi, dan Gaya Hidup Maytita Tri Hardiyanti; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.350

Abstract

This study aims to analyse the effect of price, distribution, and lifestyle on purchasing decisions for Swallow sandals in Surabaya. The research method uses a quantitative approach by collecting data through questionnaires from 100 respondents purposely selected from the Surabaya community who have purchased Swallow sandals. The research findings show significant managerial implications, including the need for distribution channel management to pay attention to distributor decisions on sales force services. Improving service quality and product availability at the right time are key to strengthening consumer trust in distribution channels. Understanding and utilising consumer lifestyle values in marketing strategies is also important. Awareness of the positive impact of lifestyle on purchasing decisions can help design marketing that is more in line with consumer preferences, including the addition of product variations that reflect the target market's lifestyle to increase product appeal and expand market share. With these findings, companies can optimise marketing strategies and product management, increase consumer satisfaction, strengthen brand loyalty, and achieve long-term success in the market
Analisis Pengetahuan tentang Donor Darah untuk Kesehatan di Kalangan Mahasiswa Universitas Sunan Giri Surabaya Maytita Tri Hardiyanti; Dewi Sekar Arum; Allifia Hariaji; Rommy Hardyansah; Rahayu Mardikaningsih; Billy Sasmita; Didit Darmawan; Yuliani Yuliani; Desak Gede Sri Baktiasih; Ade Riyanto; Nurul Safitri
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 4 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i4.358

Abstract

Blood donation is an important process that involves taking some blood from a donor to donate and store it in a blood bank. This blood can then be used for transfusions for those in need, such as in cases of accidents, major surgery, or certain illnesses. In Indonesia, blood donation is very important, especially because of the high maternal mortality rate due to bleeding during childbirth. The need for blood continues to increase as the number of accidents and illnesses requiring blood transfusions increases. Although blood donation has great benefits for the recipient, many people do not realize that donating blood regularly also brings various health benefits to the donor. This study aims to increase public understanding about the importance of blood donation through interviews and research at Sunan Giri University, Surabaya. Interview results show that blood donation not only saves lives, but also helps maintain the health of donors and encourages a spirit of mutual cooperation in society. Through education and increasing awareness, more people are expected to be involved in sustainable blood donation activities.
Co-Authors Ade Riyanto Allifia Hariaji Ardica Karunia Pradana Billy Sasmita Busro Muhammad Al Mursyidi Derisma Vita Noviyanti Desak Gede Sri Baktiasih Dewi Sekar Arum Dharma Setiawan Negara Didit Darmawan Febriarsita Eka Sasmita Hariani, Mila Muhammad Nabil Akmal Nurul Safitri Rahayu Mardikaningsih Rommy Hardyansah Yuliani Yuliani Zulfa Aji Rani Isnuitama