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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat
Dharma Setiawan Negara
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pembuatan SELAT (Secang Latte) Bersama Ibu PKK sebagai Sarana untuk Meningkatkan UMKM di Kecamatan Rungkut Nunik Hidayati; Febriarsita Eka Sasmita; Roidatus Shofiyah; Mirza Elmy Safira; Muhammad Yusron Maulana El-Yunusi; Didit Darmawan; Dharma Setiawan Negara
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 2 (2024): April : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i2.738

Abstract

MSMEs contribute 61.07% of GDP, equivalent to 8.6 trillion. The Surabaya local government is developing MSMEs by encouraging its people through increasing creativity and innovation so that they can create new business ideas. The purpose of this service is to help produce an innovative drink that has many properties, explore the properties possessed by sappan wood and Indonesian spices in the drink, learn to design a creative and innovative business, help develop MSMEs in the region. The service method carried out is Asset Based Community Development (ABCD) because the area already has MSME assets in the form of wedang secang which needs product innovation to further expand the market. The results of this service increase sales of wedang secang MSMEs through new product innovations of secang with added milk.
Donor Darah sebagai Wujud Kepedulian Sosial Mahasiswa Universitas Sunan Giri Surabaya Kepada Masyarakat Rafida Febriana Widya Putri; Maria Widya Wanti; Khairunnisa Salsabila Putri Prameswari; Yeni Vitrianingsih; Novritsar Hasitongan Pakpahan; Rio Saputra; Dharma Setiawan Negara; Didit Darmawan; Rommy Hardyansah
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 2 No. 4 (2024): November : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v2i4.841

Abstract

The implementation of activities carried out by the Sunan Giri University Surabaya TIM in the form of blood donation activities on August 25 2024, is a form of social concern for the community. This activity uses the Asset Based Community Development (ABCD) method with observation, interviews and active participation from campus residents and the surrounding community. The main aim of this activity is to help patients who need blood transfusions and increase awareness of the importance of blood donation and social awareness. Held on the Sunan Giri University Surabaya campus, this activity is in collaboration with the Indonesian Red Cross (PMI) and involves hygienic and standard medical procedures. The results of the activity showed high enthusiasm from the participants, with more than 100 people registering as donors and around 50 bags of blood were collected. This activity not only fulfills the need for blood, but also strengthens relations between the university and the local community and encourages students to take an active role in social activities and play an active role in building wider social awareness.
Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung Ardica Karunia Pradana; Maytita Tri Hardiyanti; Zulfa Aji Rani Isnuitama; Rahayu Mardikaningsih; Mila Hariani; Didit Darmawan; Rommy Hardyansah; Dharma Setiawan Negara
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1079

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.
Seminar Kewirausahaan Pengembangan UMKM di Berbagai Platform BIC di Desa Kebon Agung Ricy Ichlas Sutrisno; Mohammad Nuril Azizi; Tri Seno Anjanarko; Rommy Hardyansah; Dharma Setiawan Negara; Novritsar Hasintongan Pakpahan; Yayu Sriwahyuni Hamzah; Utami Puji Lestari; Eli Retnowati; Jahroni Jahroni
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.1019

Abstract

In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.
Co-Authors Ardica Karunia Pradana Didit Darmawan Febriarsita Eka Sasmita Hariani, Mila Jahroni jahroni Khairunnisa Salsabila Putri Prameswari Maria Widya Wanti Maytita Tri Hardiyanti Mirza Elmy Safira Mohammad Nuril Azizi Muhammad Yusron Maulana El-Yunusi Novritsar Hasintongan Pakpahan Novritsar Hasitongan Pakpahan Nunik Hidayati Rafida Febriana Widya Putri Rahayu Mardikaningsih Retnowati, Eli Ricy Ichlas Sutrisno Rio Saputra Roidatus Shofiyah Rommy Hardyansah Seno Anjanarko, Tri Tamaulina Br Sembiring Yayu Sriwahyuni Hamzah Yeni Vitrianingsih Zulfa Aji Rani Isnuitama