<![CDATA[Learning in elementary schools plays a central role in forming the foundational knowledge and skills of students. In this context, the subjects taught at the elementary level are key to developing a good understanding. One of the subjects in elementary school is Science, Environment, Technology, and Society (IPAS). To support the successful implementation of learning and the achievement of the learning objectives of IPAS as mentioned above, teachers must provide instructional media. By using media, it is expected that teachers can more easily convey material, and students can also receive lessons well and enjoyably, thus fostering their motivation to learn. This study aims to determine the feasibility of developing augmented reality (AR)-based interactive media in teaching the water cycle to fourth-grade students at SDN 10 Langkai and to assess the response of the fourth-grade students at SDN 10 Langkai to the development of AR-based interactive media for water cycle learning. The research uses the research and development (R&D) method. According to Borg & Gall (1983), as cited in Risal, Hakim, & Abdullah (2022:2), the R&D method is used to develop and validate an educational product. The development of the learning media in this research follows the ADDIE model. Based on the research results, the feasibility of the AR-based interactive media was rated at 86%, categorized as "Highly Feasible." The students responded positively to the development of the AR-based interactive media, showing great enthusiasm and active engagement in learning the water cycle. Therefore, the AR-based interactive media was deemed "Highly Feasible" and received positive feedback from the students.]]>
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