Jurnal Manajemen Bisnis Eka Prasetya
Vol 10 No 2 (2024): Edisi September

Effects of Satisfaction on Pimpiang Alahan Panjang Island Tourism Visitors

Rasidah Nasrah (Unknown)
Ida Nirwana (Unknown)
Lili Nur Indah Sari (Unknown)



Article Info

Publish Date
30 Sep 2024

Abstract

This research was conducted at Pimpiang Alahan Panjang Island Tourism, Solok Regency. The study aims to determine how big the effect of visitor satisfaction is on Pimpiang Alahan Panjang Island Tourism, Solok Regency. The population used was 50 visitors to Pimpiang Island tourism. By using the sampling technique, namely the Accidental Sampling method. Questionnaires are data collection techniques. Based on multiple regression analysis, the variables Location (X1) and Facilities (X2) affect Visitor Satisfaction (Y). The multiple linear regression equation obtained is Y = 1.358 + 0.827 (X1) + 0.158 (X2) + 0.05. The coefficient of determination shows that the independent variables (X1 and X2) have an influence of 70.7% on the dependent variable (Y), while the remaining 29.3% is influenced by other variables not included in the study. The t-test of the variables Location (X1) and Facilities (X2) shows that both have a significant effect on Visitor Satisfaction (Y) with f count > f table. From the f test, Location (X1) Facilities (X2) simultaneously or together have a significant influence on the dependent variable, namely Visitor Satisfaction (Y), the calculated f value > f table (56.757 > 3.18) and the sign level is <0.05 (0.000 <0.05).

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Journal Info

Abbrev

MBEP

Publisher

Subject

Humanities Economics, Econometrics & Finance

Description

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing ...