Al-fahim : Jurnal Manajemen Pendidikan Islam
Vol. 6 No. 2 (2024): AL-FAHIM : Jurnal Manajemen Pendidikan Islam

Operational Elements and Website Promotion Strategy of 10 Best Islamic High Schools in Indonesia: A Descriptive Analysis

Harida, Ratri (Unknown)
Eko Sujianto, Agus (Unknown)
Masrokan Muntohar, Prim (Unknown)



Article Info

Publish Date
30 Sep 2024

Abstract

School principals need to be aware of the competitive sector of madrasah marketing management, which includes the usage of websites. Using advertising strategies and operational components on madrasah websites might be an intelligent strategy to get an advantage in the educational field. The MA websites are to be described in this descriptive qualitative study based on their operational elements and promotional strategy. It also seeks to determine whether the features on the school website aligned with its primary objective of promoting marketing and information about the madrasa. Based on the findings, the order of the percentage of the presence of elements on each school website is as follows:  elements for operational purposes (100%), elements for promotional purposes (85%),  elements for non-operational and promotional purposes (83%), and elements that serve both operational and promotional purposes (78%). It can be concluded that the features on the 10 MAN website align with its main objective of facilitating information and marketing for the madras.

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Journal Info

Abbrev

alfahim

Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

ÁL-FÂHIM adalah jurnal Manajemen Pendidikan Islam yang diterbitkan secara berkala selama enam bulan sekali oleh Prodi Manajemen Pendidikan Islam Sekolah Tinggi Agama Islam Terpadu Yogyakarta berdasarkan Keputusan Ketua STAIT Jogja Nomor 001/A.KEP/STAITJOGJA/II/2019 tanggal 18 Februari 2019. Jurnal ...