Empowering Humanity
Vol. 2 No. 1 (2024): Current Issues 3

BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS (BMC) AND SWOT ANALYSIS ON COTO MAKASSAR LAO MANRE MSME

Hadi Saputro, Edwin Dwi Kusdantoro (Unknown)
Fatra, Nargadias (Unknown)
Yudagara, Enggar Pandu (Unknown)
Alfatunnisah, Anna (Unknown)
Al Hafri, Shahnur (Unknown)
Aprilianto, Flavio (Unknown)
Cahya, Agus Dwi (Unknown)
Fauzi, Fitriya (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

This community service activity aims to provide education to business owners through mentoring Micro, Small and Medium Enterprises (MSMEs) by discussing business strategies through the Business Model Canvas (BMC) approach and SWOT Analysis (Case Study on Coto Makasar Lao Manre). This strategy also applies the teachings of Ki Hajar Dewantara, namely “Ing Madya Mangun Karsa”. The results of observations and interviews that have been carried out show that UMKM Coto Makasar Lao Manre has intense competition among culinary business actors. Therefore, the community service team provides training related to the Business Model Canvas (BMC) approach strategy and SWOT Analysis. The purpose of this training is expected to help Coto Makasar Lao Manre Micro, Small and Medium Enterprises (MSMEs) to compete and continue to grow.

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Journal Info
Empowering Humanity
Website

Abbrev

emhum

Publisher

PT. Smart Training Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Empowering Humanity contains writings from research on community organizations, industries, and related agencies to increase community participation in development, community empowerment, and or the implementation of community ...