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BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS (BMC) AND SWOT ANALYSIS ON COTO MAKASSAR LAO MANRE MSME Hadi Saputro, Edwin Dwi Kusdantoro; Fatra, Nargadias; Yudagara, Enggar Pandu; Alfatunnisah, Anna; Al Hafri, Shahnur; Aprilianto, Flavio; Cahya, Agus Dwi; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.217

Abstract

This community service activity aims to provide education to business owners through mentoring Micro, Small and Medium Enterprises (MSMEs) by discussing business strategies through the Business Model Canvas (BMC) approach and SWOT Analysis (Case Study on Coto Makasar Lao Manre). This strategy also applies the teachings of Ki Hajar Dewantara, namely “Ing Madya Mangun Karsa”. The results of observations and interviews that have been carried out show that UMKM Coto Makasar Lao Manre has intense competition among culinary business actors. Therefore, the community service team provides training related to the Business Model Canvas (BMC) approach strategy and SWOT Analysis. The purpose of this training is expected to help Coto Makasar Lao Manre Micro, Small and Medium Enterprises (MSMEs) to compete and continue to grow.
The Influence of Information Technology, Organizational Culture, and Digital Competence on Worker Job Satisfaction in the Special Region of Yogyakarta: inggris Fatra, Nargadias; Kurniawan, Ignatius Soni; Kusuma, Nala Tri
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 3 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i3.880

Abstract

Advances in information technology, adaptive organizational culture, and employee digital competence are important factors in determining the level of job satisfaction in the digital era. The purpose of this study is to examine how employee work satisfaction in the Special Region of Yogyakarta (DIY) is impacted by digital competency, organizational culture, and information technology. This study used a quantitative approach with an accidental sampling technique, resulting in a total of 101 respondents from both the private and non-private sectors. Data were collected through a Google Form-based questionnaire and analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method using SmartPLS 3.0 software. The results show that information technology has a positive and significant effect on job satisfaction, organizational culture has a favorable and large impact on job satisfaction, and job contentment is positively and significantly impacted by digital competence as well. Thus, the effective implementation of information technology, a positive organizational culture, and improving employee digital competence have been proven to make a significant contribution to increasing job satisfaction. Organizations are expected to strengthen a conducive work culture and develop continuous digital competence training to support employee productivity and well-being in the era of digital transformation.