Increasing Sales of Pandan Mat Artisans in Kadumaneuh Village Through Business Assistance Based on Internship Activities

Nurul Huda (Universitas YARSI)
Ariel Nian Gani (Universitas YARSI)
Muhammad Rofi'i (Universitas YARSI)
Sri Chusri Haryanti (Universitas YARSI)
Novia Tulusmiyanti (Universitas YARSI)
Dwina Reflie Dimitra (Universitas YARSI)

Jurnal Pengabdian Masyarakat Asia
Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat

Purpose: This project aims to increase the sales of pandan mat artisans in Kadumaneuh Village by addressing marketing challenges and introducing innovative business concepts.Method: The approach included outreach, mentoring, and creating a promotional website. Artisans were trained in business concepts and product innovation, followed by mentoring to apply these ideas, and a website was developed for broader market reach.Practical Applications: The website serves as a promotional tool to expand sales, while the training equips artisans with better business knowledge, helping them adapt and compete more effectively.Conclusion: The project improved artisans' understanding of business concepts, though no significant change was noted in comparative analysis. The mentoring and website development are expected to bring long-term benefits to the artisans' businesses.