Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Vol. 2 No. 4 (2024): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi

Innovation as a Mediator of Entrepreneurial Characteristics on Business Success in MSMEs

Asepta, Uki Yonda (Unknown)
Sudarmiatin (Unknown)
Ludi Wishnu Wardhana (Unknown)
Krismi Budi Sienatra (Unknown)



Article Info

Publish Date
22 Nov 2024

Abstract

This research aims to determine the extent to which entrepreneurial characteristics influence business success through innovation. This type of research is explanatory with a quantitative approach. The population in focus is the MSME (Micro, Small, and Medium Enterprises) actors in Malang City. A total of 97 MSME actors were selected as samples using the purposive sampling technique. Data collection was carried out using questionnaires distributed via Google Forms, and the results were analyzed using path analysis. The results of the study indicate that entrepreneurial characteristics influence business success through innovation.

Copyrights © 2024






Journal Info

Abbrev

jibma

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi is an open access journal published four times a year (February, May, August, November) With e-ISSN : 3030-8402. The editorial board invites writers, researchers, lecturers, undergraduate and graduate students, and practitioners to publish and ...