MOVE: Journal of Community Service and Engagement
Vol. 4 No. 1 (2024): September 2024

Utilization of Technology in MSME Marketing Strategy Through Digital Media

Purbohastuti, Arum Wahyuni (Unknown)
Putri, Solehatin Ika (Unknown)
Pertiwi, Widya Nur Bhakti (Unknown)
Muhammad Johan Widi Kusyanto (Unknown)
Edwin Perdana Adiwijaya, Edwin Perdana Adiwijaya (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.

Copyrights © 2024




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Journal Info
MOVE: Journal of Community Service and Engagement
Website

Abbrev

move

Publisher

PT. Equator Sinar Akademia

Subject

Humanities

Description

This journal accepts articles on research results in the fields of development, empowerment, and community strengthening and the results of activities or practical implementations of community service, empowerment, or strengthening that are problem solving, comprehensive, meaningful, and ...