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All Journal MOVE: Journal of Community Service and Engagement Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Dinamika Manajemen
Pertiwi, Widya Nur Bhakti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Utilization of Technology in MSME Marketing Strategy Through Digital Media Purbohastuti, Arum Wahyuni; Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Muhammad Johan Widi Kusyanto; Edwin Perdana Adiwijaya, Edwin Perdana Adiwijaya
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.393

Abstract

Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.
Sustainable Entrepreneurship Development Training for Sindangheula Community in Utilizing Village Potential Ikhwan, Afiful; Pertiwi, Widya Nur Bhakti; Gunawan, Nuri Atikah; Hudiafa, Eva; Jannah, Shohifatul
MOVE: Journal of Community Service and Engagement Vol. 4 No. 2 (2024): November 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i2.397

Abstract

Sindangheula Village is one of the villages in Indonesia that has great local economic potential, especially as a center for producing broomsticks. However, although broomstick production in Sindangheula Village has great market potential, business management and development still face various challenges, especially in terms of product innovation, business management, and effective marketing strategies. Based on these potentials and challenges, this study aims to measure the extent to which this training has an impact on improving the economic and social welfare of the village community. The community service method used in sustainable entrepreneurship training in Sindangheula Village consists of initial observation, theory and practice training, business mentoring, and evaluation. The implementation of the community service program in the form of sustainable entrepreneurship training for the Sindangheula Village community has had a positive impact, namely increasing community understanding of entrepreneurship, technical skills, product innovation, and digital marketing strategies. With the formation of business groups, collaboration occurs between community members in the production process, distribution, and product marketing.
Training to Raise Awareness of Dadaman Coffee Coffee through My Google Business Pertiwi, Widya Nur Bhakti; Satyanegara, Diqbal; Fadhilah, Fadhilah; Hisyam, Muhammad
MOVE: Journal of Community Service and Engagement Vol. 4 No. 2 (2024): November 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i2.398

Abstract

Karya Muda I Farmers Group, Ciomas District, Serang Regency, has a superior product of robusta coffee. The coffee has good quality, and has won a champion at the provincial level. However, currently, not many people know about the existence of Kopi Dadaman, Citaman Village. As an effort to increase public awareness of Kopi Dadaman, this community service activity was carried out by creating a business profile and also maps via Google. With this, it is hoped that Kopi Dadaman will appear on the Google search engine when potential consumers search. The community service method is carried out by conducting training, and also mentoring the Karya Muda Farmers Group, so that in the future they can manage Google Business independently. The results of the training are that Kopi Dadaman has a Business Profile and Maps on Google.
Transformasi Komunikasi Pemasaran pada UMKM Melalui Pendampingan dalam Mengelola Konten Media Sosial Lusianingrum, Farah Putri Wenang; Pertiwi, Widya Nur Bhakti; Widikusyanto, Muhammad Johan; Puspitasari, Andini; Rahmah, Naharotul Izza
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 6 No 2 (2024): Edisi November
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v6i2.2439

Abstract

“Kue Bangkit Fafin” merupakan UMKM yang menjadi unggulan di Kota Serang, namun saat ini menghadapi masalah penurunan omset akibat pandemi COVID-19. Untuk mengatasi masalah ini, ”Kue Bangkit Fafin” perlu meningkatkan komunikasi pemasaran dalam media digital. Pada kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan mitra yaitu ‘Kue Bangkit Fafin’ dalam komunikasi pemasaran di media sosial. Metode untuk implementasi kegiatan pengabdian meliputi survei; persiapan;  pelaksanaan; dan evaluasi. Program pengabdian melalui pendampingan komunikasi pemasaran telah berhasil dilaksanakan. Keberhasilan program terlihat melalui peningkatan pengetahuan mitra tentang komunikasi pemasaran di sosial media sebesar 44,44 persen. Selain itu, kemampuan mitra untuk membuat pesan interaktif, informasi, edukasi, dan hiburan untuk komunikasi pemasaran di sosial media Instagram juga meningkat.
Utilization of OSS, QRIS, and GMAPS Platform in Digitalizing MSEMs in Tamansari Village, Serang Purbohastuti, Arum Wahyuni; Aribowo, Didik; Pertiwi, Widya Nur Bhakti; Kusyanto, Muhammad Johan Widi; Lusianingrum, Farah Putri Wenang
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.420

Abstract

MSME players in Tamansari Village, Serang Regency still market their products conventionally. The objectives of this training include obtaining a business permit, making payments with Qris, and displaying business points on GMAPS. The method for carrying out activities in this service is training accompanied by assistance for direct practice and questions and answers. The training activities produced positive outcomes where MSME actors received business permits, registered with Qris, and displayed location points on GMAPS.
Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers Lusianingrum, Farah Putri Wenang; Pertiwi, Widya Nur Bhakti; Aisyi, Nasywa Rahadatul
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.7671

Abstract

Most research in tourism marketing only explores planned and impulsive factors to study visitors’ travel behavior and ignores relationship aspects. This research aims to produce a comprehensive model extending Parasocial Interaction Theory to explain themechanisms of parasocial relationships involving antecedents and consequences (intentions, attitudes, and behavior) in the context of tourism marketing via social media in Indonesia. A quantitative approach with survey methods is suitable for completing the objectives of this research. Respondents were selected using two criteria because this study choose a non-probability sampling approach, especially purposive. The number of respondents who met the criteria and filled in the data was 619 respondents, and the data was analyzed using SEM, which showed several results. First, the antecedent variables of Emotional Engagement, Motivational Entertainment, Value Congruence, and Intimate Self-Disclosure are proven to influence parasocial relationships. Second, Parasocial Relationships successfully influence Brand Trust, Travel Intentions, and Sharing Intentions. Third, Travel Intention is a predictor of travel decisions. The extension of parasocial interaction theory has been shown to help understand the dynamics of the relationship between individuals and media figures in the digital era and the implications of this relationship in explaining the mechanisms of its influence on tourism attitudes and behavior.
SOCIAL MEDIA MARKETING DAN KEPUTUSAN PEMBELIAN : ANALISIS MEDIASI BRAND AWARENESS DAN MODERASI CUSTOMER ENGAGEMENT Adiwijaya, Edwin Perdana; Pertiwi, Widya Nur Bhakti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5671

Abstract

Penelitian ini membahas pengaruh Social Media Marketing (SMM), Brand Awareness (BA), dan Customer Engagement (CE) terhadap keputusan pembelian konsumen. Dalam era digital yang semakin berkembang, pentingnya strategi pemasaran yang tepat melalui media sosial menjadi kian signifikan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi untuk mengeksplorasi hubungan antara SMM dan keputusan pembelian, serta peran mediasi yang dimainkan oleh BA dan pengaruh moderasi yang dihasilkan oleh CE. Hasil penelitian menunjukkan bahwa SMM memiliki dampak positif yang signifikan terhadap keputusan pembelian, di mana BA bertindak sebagai variabel intervening yang memperkuat pengaruh SMM, sementara CE juga berkontribusi dalam meningkatkan efektivitas SMM. Dengan demikian, pemilik usaha disarankan untuk mengoptimalkan strategi pemasaran menggunakan media sosial dan menciptakan konten yang menarik serta membangun hubungan yang baik dengan konsumen untuk meningkatkan penjualan. Hasil ilmiah ini memberikan wawasan berharga bagi produsen dan pemasar dalam merumuskan strategi yang lebih efektif dalam mempengaruhi preferensi dan keputusan pembelian konsumen.
Co-Authors Afiful Ikhwan Aisyi, Nasywa Rahadatul Didik Aribowo Edwin Perdana Adiwijaya Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Gunawan, Nuri Atikah Hudiafa, Eva Jannah, Shohifatul Kusyanto, Muhammad Johan Widi Muhammad Hisyam Muhammad Johan Widi Kusyanto Muhammad Johan Widikusyanto Purbohastuti, Arum Wahyuni Puspitasari, Andini Putri, Solehatin Ika Rahmah, Naharotul Izza Satyanegara, Diqbal