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All Journal Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Jurnal Abdi Insani MOVE: Journal of Community Service and Engagement Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Dinamika Manajemen
Pertiwi, Widya Nur Bhakti
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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Utilization of Technology in MSME Marketing Strategy Through Digital Media Purbohastuti, Arum Wahyuni; Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Muhammad Johan Widi Kusyanto; Edwin Perdana Adiwijaya, Edwin Perdana Adiwijaya
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.393

Abstract

Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.
Sustainable Entrepreneurship Development Training for Sindangheula Community in Utilizing Village Potential Ikhwan, Afiful; Pertiwi, Widya Nur Bhakti; Gunawan, Nuri Atikah; Hudiafa, Eva; Jannah, Shohifatul
MOVE: Journal of Community Service and Engagement Vol. 4 No. 2 (2024): November 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i2.397

Abstract

Sindangheula Village is one of the villages in Indonesia that has great local economic potential, especially as a center for producing broomsticks. However, although broomstick production in Sindangheula Village has great market potential, business management and development still face various challenges, especially in terms of product innovation, business management, and effective marketing strategies. Based on these potentials and challenges, this study aims to measure the extent to which this training has an impact on improving the economic and social welfare of the village community. The community service method used in sustainable entrepreneurship training in Sindangheula Village consists of initial observation, theory and practice training, business mentoring, and evaluation. The implementation of the community service program in the form of sustainable entrepreneurship training for the Sindangheula Village community has had a positive impact, namely increasing community understanding of entrepreneurship, technical skills, product innovation, and digital marketing strategies. With the formation of business groups, collaboration occurs between community members in the production process, distribution, and product marketing.
Training to Raise Awareness of Dadaman Coffee Coffee through My Google Business Pertiwi, Widya Nur Bhakti; Satyanegara, Diqbal; Fadhilah, Fadhilah; Hisyam, Muhammad
MOVE: Journal of Community Service and Engagement Vol. 4 No. 2 (2024): November 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i2.398

Abstract

Karya Muda I Farmers Group, Ciomas District, Serang Regency, has a superior product of robusta coffee. The coffee has good quality, and has won a champion at the provincial level. However, currently, not many people know about the existence of Kopi Dadaman, Citaman Village. As an effort to increase public awareness of Kopi Dadaman, this community service activity was carried out by creating a business profile and also maps via Google. With this, it is hoped that Kopi Dadaman will appear on the Google search engine when potential consumers search. The community service method is carried out by conducting training, and also mentoring the Karya Muda Farmers Group, so that in the future they can manage Google Business independently. The results of the training are that Kopi Dadaman has a Business Profile and Maps on Google.
Transformasi Komunikasi Pemasaran pada UMKM Melalui Pendampingan dalam Mengelola Konten Media Sosial Lusianingrum, Farah Putri Wenang; Pertiwi, Widya Nur Bhakti; Widikusyanto, Muhammad Johan; Puspitasari, Andini; Rahmah, Naharotul Izza
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 6 No 2 (2024): Edisi November
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v6i2.2439

Abstract

“Kue Bangkit Fafin” merupakan UMKM yang menjadi unggulan di Kota Serang, namun saat ini menghadapi masalah penurunan omset akibat pandemi COVID-19. Untuk mengatasi masalah ini, ”Kue Bangkit Fafin” perlu meningkatkan komunikasi pemasaran dalam media digital. Pada kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan mitra yaitu ‘Kue Bangkit Fafin’ dalam komunikasi pemasaran di media sosial. Metode untuk implementasi kegiatan pengabdian meliputi survei; persiapan;  pelaksanaan; dan evaluasi. Program pengabdian melalui pendampingan komunikasi pemasaran telah berhasil dilaksanakan. Keberhasilan program terlihat melalui peningkatan pengetahuan mitra tentang komunikasi pemasaran di sosial media sebesar 44,44 persen. Selain itu, kemampuan mitra untuk membuat pesan interaktif, informasi, edukasi, dan hiburan untuk komunikasi pemasaran di sosial media Instagram juga meningkat.
Utilization of OSS, QRIS, and GMAPS Platform in Digitalizing MSEMs in Tamansari Village, Serang Purbohastuti, Arum Wahyuni; Aribowo, Didik; Pertiwi, Widya Nur Bhakti; Kusyanto, Muhammad Johan Widi; Lusianingrum, Farah Putri Wenang
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.420

Abstract

MSME players in Tamansari Village, Serang Regency still market their products conventionally. The objectives of this training include obtaining a business permit, making payments with Qris, and displaying business points on GMAPS. The method for carrying out activities in this service is training accompanied by assistance for direct practice and questions and answers. The training activities produced positive outcomes where MSME actors received business permits, registered with Qris, and displayed location points on GMAPS.
Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers Lusianingrum, Farah Putri Wenang; Pertiwi, Widya Nur Bhakti; Aisyi, Nasywa Rahadatul
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.7671

Abstract

Most research in tourism marketing only explores planned and impulsive factors to study visitors’ travel behavior and ignores relationship aspects. This research aims to produce a comprehensive model extending Parasocial Interaction Theory to explain themechanisms of parasocial relationships involving antecedents and consequences (intentions, attitudes, and behavior) in the context of tourism marketing via social media in Indonesia. A quantitative approach with survey methods is suitable for completing the objectives of this research. Respondents were selected using two criteria because this study choose a non-probability sampling approach, especially purposive. The number of respondents who met the criteria and filled in the data was 619 respondents, and the data was analyzed using SEM, which showed several results. First, the antecedent variables of Emotional Engagement, Motivational Entertainment, Value Congruence, and Intimate Self-Disclosure are proven to influence parasocial relationships. Second, Parasocial Relationships successfully influence Brand Trust, Travel Intentions, and Sharing Intentions. Third, Travel Intention is a predictor of travel decisions. The extension of parasocial interaction theory has been shown to help understand the dynamics of the relationship between individuals and media figures in the digital era and the implications of this relationship in explaining the mechanisms of its influence on tourism attitudes and behavior.
Optimalisasi Strategi Pemasaran Melalui Media Sosial bagi UMKM Kopi Dadaman Desa Citaman Banten Fadhilah, Fadhilah; Satyanegara, Diqbal; Pertiwi, Widya Nur Bhakti
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 1 (2023): Desember 2023
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i1.2268

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan salah satu pilar perekonomian Indonesia yang memiliki kontribusi besar terhadap PDB nasional. Kopi Dadaman merupakan salah satu UMKM yang memiliki potensi besar di Desa Citaman  Kecamatan Ciomas, Kabupaten Serang, Provinsi Banten. Kopi Dadaman yaitu produk kopi robusta yang diproduksi menggunakan biji kopi yang langsung ditanam di desanya. Namun, banyak kendala yang dihadapi oleh para pelaku UMKM Kopi Dadaman, diantaranya yaitu produk yang dimiliki belum menjangkau pasar luas karena belum mengoptimalkan media sosial sebagai alat pemasarannya. Padahal, media sosial telah terbukti dapat mempengaruhi konsumen dalam proses keputusan pembelian. Tujuan dari program pengabdian ini adalah untuk meningkatkan keterampilan para pelaku UMKM Kopi Citaman, khususnya yaitu dalam menggunakan media sosial Instagram dan WhatsApp Business sebagai alat pemasaran untuk menjangkau pasar lebih luas dan meningkatkan penjualan produk. Whatsapp dan Instagram dipilih karena merupakan media sosial yang paling banyak digunakan oleh masyarakat Indonesia. Metode pelaksanaan kegiatan pengabdian ini adalah dengan memberikan pelatihan pengelolaan aplikasi WhatsApp Business dan pelatihan pengelolaan media sosial Instagram. Luaran yang dihasilkan dalam program pengabdian ini adalah akun Instagram Business dan WhatsApp Business dari Kopi Dadaman serta keterampilan para pelaku usahanya dalam pengelolaan fitur-fitur pada kedua media sosial tersebut untuk meningkatkan penjualan.Kata kunci: UMKM, Instagram, Whatsapp Business, Kopi
The Role of Digitalization for Entrepreneur in Lontar Village Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Widikusyanto, Muhammmad Johan; Adiwijaya, Edwin Perdana
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.320

Abstract

Lontar Villages in Tangerang Regency with various potentials including marine fisheries and agriculture. The results of community fishing and farming activities are usually sold directly to middlemen so that the profits obtained by the community are less than optimal. Lontar village communities who still lack knowledge and skills in marketing their business need assistance in utilizing digital media. Most people have cellphones and an internet network. Based on these shortcomings and potential, this article aims to determine the role of digitalization for entrepreneurship in Lontar village. The implementation method is carried out through stages (1) Planning and preparation (2) Implementation of workshops and training (3) Evaluation. The result of this training is that the role of digitalization in theory for entrepreneurship is very important. As for its application to community businesses, it is used to improve the marketing of its products and to obtain better profits from these economic activities. The results can be used to focus the use of certain social media that are relevant to the target market.
REBRANDING DAN PEMASARAN DIGITAL PRODUK UMKM SEPATU ROSALIE DESA SINDANGSARI, KABUPATEN SERANG Pertiwi, Widya Nur Bhakti; Affifatusholihah, Lina; Hisyam, Muhammad; Faturrohim, Muhammad Ikhsan; Nastiar, Agim
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.2945

Abstract

Potensi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia sangat besar, namun banyak pelaku usaha masih menghadapi kendala dalam aspek branding dan pemasaran digital. Kelemahan ini menyebabkan produk lokal kurang mampu bersaing di pasar modern yang menuntut diferensiasi dan visibilitas merek yang kuat. Di sisi lain, transformasi digital membuka peluang baru bagi UMKM untuk meningkatkan jangkauan pasar dan daya saing. Oleh karena itu, diperlukan upaya strategis yang berfokus pada rebranding dan penguatan kapasitas digital. Pengabdian masyarakat ini bertujuan untuk meningkatkan nilai jual dan daya saing produk UMKM Sepatu Rosalie di Desa Sindangsari, Kabupaten Serang melalui program rebranding terintegrasi. Metode yang digunakan adalah Participatory Action Research (PAR) dengan pendekatan partisipatif. Kegiatan meliputi analisis situasi, perancangan identitas merek "ROSALIE Handmade Shoes from Banten," implementasi rebranding, serta pelatihan pemasaran digital. Hasil kegiatan menunjukkan transformasi identitas merek yang lebih profesional, peningkatan keterampilan digital mitra, serta perubahan positif dalam pemasaran daring yang berdampak pada peningkatan penjualan. Selain itu, keberhasilan penguatan branding memperkuat posisi UMKM dalam menghadapi persaingan. Simpulannya, pendekatan rebranding yang holistik dan partisipatif efektif dalam memberdayakan UMKM tradisional untuk menyesuaikan diri dengan tuntutan pasar modern. Manfaat jangka panjang dari program ini adalah meningkatnya keberlanjutan usaha dan peluang ekspansi ke pasar yang lebih luas.
Kilasah Village Development is Based on Local Entrepreneurship with Small Capital Purbohastuti, Arum Wahyuni; Mahardika, Mustafidah; Pertiwi, Widya Nur Bhakti; Kusyanto, Muhammad Johan Widi; Lusianingrum, Farah Putri Wenang
MOVE: Journal of Community Service and Engagement Vol. 5 No. 3 (2026): January 2026
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i3.579

Abstract

One important approach to encouraging local economic growth and improving public health is the development of village-based entrepreneurship. Kilasah Village, Serang Regency, has both natural and human resources, but these are not yet well-managed. The goal of this mentoring program is to foster entrepreneurship in Kilasah Village by employing a community empowerment approach, enhancing the capabilities of business actors, and harnessing local potential. Methods used include interviews with village officials and the community, implementing an entrepreneurship mentoring program, and field observations. The results show that developing entrepreneurship in Kilasah Village can attract more people and increase residents' incomes. However, several obstacles exist, such as limited capital, marketing, and business management. Therefore, to maintain village entrepreneurship, the village government, academics, and the community must work together continuously.
Co-Authors Afiful Ikhwan Aisyi, Nasywa Rahadatul Didik Aribowo Edwin Perdana Adiwijaya Fadhilah Fadhilah Farah Putri Wenang Lusianingrum Faturrohim, Muhammad Ikhsan Gunawan, Nuri Atikah Hudiafa, Eva Jannah, Shohifatul Kusyanto, Muhammad Johan Widi Lina Affifatusholihah, Lina Mahardika, Mustafidah Muhammad Hisyam Muhammad Johan Widi Kusyanto Muhammad Johan Widikusyanto Nastiar, Agim Purbohastuti, Arum Wahyuni Puspitasari, Andini Putri, Solehatin Ika Rahmah, Naharotul Izza Satyanegara, Diqbal Widikusyanto, Muhammmad Johan