<![CDATA[This research aims to determine the influence of knowledge on environmentally friendly entrepreneurial intentions, entrepreneurial behavior, and green products within the palm oil processing industry in West Sumatra. It also examines the impact of entrepreneurial intentions on environmentally friendly entrepreneurial behavior and the effect of entrepreneurial behavior on green products. The study employs a survey method, distributing questionnaires to 14 palm oil processing companies that received PROPER blue, green, or gold rankings for the 2018-2019 period, with a sample size of 112 managers. The data analysis is conducted using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The findings indicate that the environmental knowledge possessed by palm oil managers positively influences their environmentally friendly intentions, behaviors, and the development of green products. Additionally, entrepreneurial intentions towards environmental friendliness have a significant positive effect on environmentally friendly entrepreneurial behavior in the palm oil industry in West Sumatra]]>
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