Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ)
Vol 22 No 2 (2023): Jurnal Ekonomi & Bisnis Desember 2023

PENGARUH BRAND EXPERIENCE, FITUR, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PENGGUNA APLIKASI GRAB DI KOTA BENGKULU

Restu, Muhammad (Unknown)
Hidayati, Arifah (Unknown)
Safrianti, Sintia (Unknown)

Article Info

Publish Date
02 Dec 2023

Abstract

study aims determine effect of brandexperience, features and servicequality on consumer satis factionin Grabapplication users inBengkulu City. quantitative descriptiveresearch. The population this study usersGrab application inthe city ofBengkulu with sample sizeof 150 respondents using non-probability samplingtechnique. The analysis used SPSSversion 25. The results showed that (1) BrandExperience had a significanteffect on ConsumerSatisfaction using the GrabApplication inBengkulu City (2) Ease had a significant effect Consumer Satisfaction the GrabApplication inBengkulu City (3) ) ServiceQuality has a significant effect ConsumerSatisfaction the Application on Grab inbengkulu City (4) The Effect of BrandExperience, Features, ServiceQuality, significant effect on ConsumerSatisfaction the ApplicationGrab inBengkulu City.

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Journal Info
Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ)
Website

Abbrev

ekbis

Publisher

Politeknik Negeri Jakarta

Subject

Economics, Econometrics & Finance

Description

urnal Ekonomi dan Bisnis adalah jurnal yang sudah terindeks sinta 5 yang mempublikasikan bidang ilmu yang berkaitan dengan ekonomi & bisnis, terbit secara berkala dua kali setahun (Juni dan Desember). Jurnal Ekonomi dan Bisnis mempublikasikan artikel hasil penelitian yang orisinal berkaitan dengan: ...