Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Vol 3 No 1 (2024): JURNAL EKONOMI MANAJEMEN BISNIS dan AKUNTANSI : EMBA

PERSEPSI MAHASISWA PADA SALAH SATU PERGURUAN TINGGI SWASTA DI BANDUNG TERHADAP BRAND IMAGE BANK BRI

Deselyne Leslie, Lahengky Melinda (Unknown)
Setiawan, M. Lutfi (Unknown)
Kamelia, Kamelia (Unknown)
Hatimatunnisani, Hani (Unknown)
Fauzany, Riffka (Unknown)

Article Info

Publish Date
15 Sep 2024

Abstract

This study analyzes students' perception of the brand image of Bank Rakyat Indonesia (BRI). Using quantitative methods, data was collected through a questionnaire distributed to 75 students of the Bandung Pajajaran Polytechnic. The results showed that the majority of students had a positive perception of BRI, especially in terms of reputation and product suitability. However, students want improvements in digital services and customer service responsiveness. This research suggests that BRI should focus more on digital innovation and improving customer service to strengthen its brand image among students

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Journal Info
Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Website

Abbrev

emba

Publisher

Politeknik Pajajaran ICB Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Business Economic, Marketing Management Financial Management, Strategic Management, Human Resource Management, Entrepreneurship, E-Business, International Business, Taxation, Innovation & Competitiveness, Financial Accounting Management Accounting, Leadership, Organizational Behaviour, Risk ...