<![CDATA[Technological advancements in the digital era reflected in social media have influenced almost every aspect of human life. In addition to bringing benefits to life, it turns out that social media also includes effects that endanger individual self-authenticity. This article presents some of the impacts of social media that potentially threaten self-authenticity, and the author offers several alternative ways to maintain self-authenticity in the digital era. This article is based on qualitative research with a literature study as the data collection method. The data is obtained from current literature relevant to the research problem in the form of books, journal articles, and other research results. The data analysis method used is content analysis. This study found that six impacts of social media have the potential to endanger self-authenticity, which narrowed down to two fundamental impacts. On that basis, this article offers two alternative ways for individuals to maintain self-authenticity in social media: being authentic and responsible and thinking critically and reflectively about self-existence.]]>
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