PENGEMBANGAN KEMASAN PRODUK PAPER CUP TAKE AWAY MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DI HOMWOK KOPI

Yose Rizal Taufiqurrahman
Aranza Rifqi Diemsy
Arief Eka Kurniawan
Aditia Rahmana
Diaz Arjun Annolu
Ayudyah Eka Apsari

Jurnal Ilmiah Research Student
Vol. 2 No. 1 (2025): Maret

The Indonesian coffee market is experiencing rapid growth, driven by the rising popularity of coffee consumption and the take-away culture. Consequently, the demand for practical, eco-friendly, and recyclable packaging is also increasing. The same applies to Homwok Kopi, which prompted this study to develop an optimal design for take-away paper cup packaging using the Quality Function Deployment (QFD) method. The results revealed that the proposed take-away paper cup packaging will use 350 gsm ivory paper material with dimensions of 59 cm in length, 22 cm in width, and a weight of 20 grams. An innovative locking mechanism for smaller cups will be incorporated to ensure the cups remain stable within the packaging, minimizing spillage during movement. The design features a combination of broken white and blue colors, along with a handle that is comfortable to grip.